Paid Social Manager

4 semanas atrás

Lisboa, Portugal Flix SE Tempo inteiro

As a Paid Social Manager at Flix, you will play a key role in driving customer acquisition, engagement, and retention through strategic management of our paid social media campaigns. You will be responsible for developing and implementing innovative social media advertising strategies across various platforms to effectively reach and engage our target audience.

Your Tasks - Paint the world green
- Develop and execute comprehensive paid social media strategies to drive brand awareness, user acquisition, and revenue growth.
- Manage and optimize paid social media campaigns across platforms such as Facebook, Instagram, TikTok, X and others.
- Monitor campaign performance, analyze key metrics, and provide and present regular reporting and insights to optimize campaign effectiveness and ROI.
- Collaborate closely with cross-functional teams, including Creative, Localization, Product and Analytics, to align paid social efforts with overall marketing objectives.
- Collaborate closely with external partners like Meta, Tiktok, other vendors and tools to manage and optimize campaigns to achieve overall marketing objectives.
- Stay informed about industry trends, emerging platforms, and best practices in paid social media advertising to drive innovation and continuous improvement.
- Identify opportunities for testing and experimentation to optimize campaign performance and uncover new growth opportunities.
- Stay abreast of changes in social media algorithms, policies, and regulations to ensure compliance and mitigate risks.

Your Profile - Ready to hop on board
- Bachelor's degree in Marketing, Advertising, Business Administration, Economics, Communications, or a related field.
- Proven experience managing paid social media campaigns for consumer brands, preferably in the travel industry with at least 6-digits monthly budget.
- Deep understanding of social media advertising platforms, including Facebook Ads Manager, Instagram Ads, TikTok, X and others.
- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaign performance.
- Creative thinker with a passion for storytelling and creating engaging content that drives results.
- Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, team-oriented environment.
- Highly organized with strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.
- Experience managing and optimizing catalog feeds and dynamic ads.
- Knowledge of A/B testing methodologies, incrementality lift studies for both Brand and Conversions, and experience with testing and optimizing ad creatives, targeting, and bidding strategies.
- Familiarity with social media analytics and optimization tools and platforms (e.g., Facebook Analytics, Google Analytics, Smartly) is a plus.
- Fluent in English; any other European language is a plus.

Our Perks - More than just a job
- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.

About Flix

We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world - and our journey has just begun.
- Flix is proud to be an Equal Opportunity Employer. We celebrate diversity and do not discriminate on the basis of race, color, religion, gender (including pregnancy and gender identity), national, social or ethnic origin, political affiliation, sexual orientation, marital status, disability, age, veteran status, or other legally protected characteristics. All employment decisions are based on business needs, job requirements, competence and merit.

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