Senior Paid Social Manager
6 meses atrás
PandaDoc is looking for a creative and data-driven B2B marketer to join our Demand Generation team and be our Paid Social Manager.
You will be the owner of paid social user acquisition and pipeline targets to fuel PandaDoc's growth in strategic markets. You will manage a budget and channel portfolio to maximise traffic, MQLs, and ROI in our sales funnel.
You will work cross-functionally with Web Marketing, Content Marketing, Design and Sales to identify new growth opportunities and drive measurable results for the business.
This is an extremely dynamic position and a great opportunity for an analytically strong marketer.
**In this role, you will**:
- Design a high-impact Paid Social strategy, launch new campaigns, and optimise performance to meet business goals.
- Plan and manage advertising budget, ensuring cost-effectiveness and maximum ROI.
- Drive innovation in ads strategies, experiment with new creative approaches, and stay at the forefront of social trends.
- Conduct market research to identify target audiences, industry trends, and competitor strategies that can influence PandaDoc's approach.
- Coordinate with cross-functional teams, including designers, copywriters, and analysts to ensure cohesive campaign execution.
- Launch new channels from scratch (Quora, Reddit. TikTok, etc.) and experiment to turn them into predictable, scalable parts of our evergreen program.
- Maintain partnerships with social platforms and vendors to unlock growth and insights.
**About you**:
- You're an expert in all major social platforms: Meta (Facebook) Ads and LinkedIn Ads.
- You know how to use analytics tools (Google Analytics, Tableau) and CRMs (SalesForce, Hubspot) to understand campaign performance, interpret data, and make data-driven decisions.
- You can conduct market research to identify target audiences and industry trends.
- You have worked in digital marketing for 5 years, experience in B2B SaaS is a plus.
- You have strong communication skills to work effectively with cross-functional teams.
- Excellent spoken and written English
**Company Overview**:
**Company Culture**:
We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
**Benefits**:
- An honest, open culture that emphasizes feedback and promotes professional and personal development
- An opportunity to work from anywhere — our team is distributed worldwide, from Lisbon to Manila, from Florida to California
- An annual personal budget for educational classes, conferences, etc. — anything to further your professional knowledge
- 6 self care days
- A competitive salary
- And much more
**PandaDoc is an Equal Opportunity Employer.** We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
**EXTERNAL RECRUITERS**
**Approval Requirement
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