Cro and Personalization Manager
2 meses atrás
MKTalent is recruiting for a client based in Lisbon, a CRO and Personalization Manager.
**Main Responsibilities**:
Examine website performance metrics, create automated strategies for personalization and optimization;
Plan and carry out AB/Multivariate testing and other optimization experiments to enhance website performance and user engagement;
Track website analytics to gauge the effect of optimization and personalization initiatives and use data-driven decisions to continually boost website performance;
Collaborate with the digital marketing team to ensure website optimization and personalization efforts align with our marketing goals and campaigns and with the Web Design team to execute optimization and personalization changes on the website;
Keep up with industry trends and advances in website optimization and personalization;
What do we look for?
Bachelors degree in Marketing, Data Analytics, or a related field.
+ 3 years of experience in web conversion rate optimization and personalization.
Proficiency in website analytics tools like Google Analytics and Hotjar.
Familiarity with SQL would be advantageous.
Thorough understanding of A/B testing and other optimization experiment methodologies.
Hands-on experience with website personalization tools, such as Pega, Dynamic Yield, or Evergage
Excellent analytical skills and the ability to leverage data to inform decision-making.
A strong enthusiasm for user experience with a deep comprehension of user behavior and preferences.
What do we offer?
100% remote work;
Salary margin of 28k to 33k annually;
Integration in an international work environment.
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