Senior Product Marketing Manager
2 meses atrás
Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
Learn how the world's largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
**About the Opportunity**:
**_
This role is open to remote workers in Portugal. Salsify is headquartered in Boston, MA, USA._**
The Product Marketing team at Salsify is responsible for driving business growth and differentiating Salsify in the market. We achieve that by developing a deep understanding of the market and our buyers. We use that understanding to create buyer-centric go-to-market strategies, messaging, and customer-facing content that better resonate, and thus drive more sales, with our buyers and the market at large.
In this high-impact role, you'll have the opportunity to unlock the network effect of our industry-leading PXM network and change the way that retailers and brands work together to bring products to market on the digital shelf. As the Senior Product Marketing Manager for Brands in our PXM Network, you will be ensuring the go-to-market success of our brand-facing network solutions, including but not limited to the PXM platform, Salsify Open Catalog, GDSN, Partner Solutions, and Connectors. This position will report directly to the global VP of Product Marketing.
**How You'll Make an Impact**:
- Demand Generation: develop and implement comprehensive demand generation strategies to convert freemium brands into paid users. Work with the Revenue Marketing team to prioritize and execute demand creation activities. Oversee the conversion funnel, from targeting and segmentation to offer creation to performance and optimization.
- Content Creation: create customer-facing collateral that can be used in sales conversations and demand generation campaigns, and internal-facing content for internal enablement.
- Persona and ICP Development: Become the expert on your customers, including developing in-depth knowledge of our customers' needs, buying motions, market landscape, and our competitive differentiators (in conjunction with Competitive Center of Excellence). Package up this knowledge into enablement assets to drive go-to-market success.
- GTM Execution: Working with Product and Sales Leadership, execute on our go-to-market strategy to drive revenue and product adoption. Create compelling materials to communicate go-to-market strategy, messaging, positioning, pricing, and packaging to both internal and external audiences.
- Product Launches: Quarterback the internal and external launches of new features and releases for your products.
- GTM Enablement: Partner with Center of Excellence and GTM Hub resources to create effective enablement programs for GTM teams.
- Deal Support: Partner with Sales leaders on strategic and high-impact new and upsell deals. Partner with Customer Success leaders on strategic and high-impact account renewals.
- Roadmap: Provide strategic input on the roadmap based on customer needs research and market feedback.
**How You'll Measure Success**:
- Conversions of freemium brands to paid users
- Achievement of pipeline goals for each solution, as a shared objective with GTM teams
- Creation of core product marketing assets, such as messaging, positioning, collateral, and enablement
**You'll Enjoy This Role If You Have**:
- Experience with freemium acquisition models
- Experience in product marketing for networks or multi-sided platforms
- Experience with growth marketing and/or user acquisition, preferably within the Saas industry
- Experience with marketing or managing products with multiple audiences
- Excellent written and verbal communication skills; comfortable with presenting and engaging with internal and external stakeholders, executive level, and C-Suite
- A data-driven mindset, comfortable with analyzing data to come up with insights, ability to clearly and concisely communicate those insights
- Excellent project management and organizational skills
- Highly collabora
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