Team Lead Analytics Marketing Intelligence
2 meses atrás
We are looking for a Team Lead Marketing Intelligence. This is a critical role to shape the future of the analytics team within the Marketing Domain and make sure the right budget decisions and improvement-actions are being taken based on data. Your analysis and conclusions will serve the management as a strategic decision-making basis for national and international growth and excellence. This position is available in Lisbon, Milan, Sofia or Warsaw (fully remote possible).
What to expect?
- You will be part of an agile, self-organized, cross-functional and product-based team in the marketing domain
- You will lead a 6 people analytics team, that is used to work in bottom-up planned roadmaps and sprints to answer real-business questions like:
- _“What is the optimal marketing budget allocation per market to maximize revenue, profits, or growth?”_
- _“What is the ideal tracking & measurement strategy for performance-, as well as brand-oriented marketing channels?”_
- _“How is a modern & efficient reporting environment supposed to look like to serve different stakeholders’ needs on a daily basis?”_
You will be responsible for:
- Leading a team of 6 Marketing Data and Business Analysts within the Marketing Intelligence team
- Actively taking care of their personal and professional development
- Enabling your team members to deliver their best possible results on the analytics side with clear business outcomes and actions to be taken
- Setting high standards for analytical excellence
- Guiding your team, empowering and removing all the impediments they may face
- Understanding the business needs and making sure your team transforms complexity into simplicity
Your Tasks - Paint the world green.
Together with your team, you will:
- Analyze marketing-dynamics, changes in tracking environment, challenges in competition and market trends for existing markets and upcoming market launches
- know the levers of various marketing channels (online, offline) and how performance can be measured for different marketing campaigns
- Terms like Attribution, Media Mix Modelling, Customer Acquistion Cost, Customer Lifetime Value, Cohorts, A/B Testing, Incrementality Testing, ROAS, Push/Pull sound familiar to you
- constantly evaluate new methods of tracking & measuring marketing channels (e.g. TV, YouTube, Out-Of-Home, paid social, SEA etc.) within our agile and product-based product-teams
- explore strategies to improve the marketing efficiency by implementing data driven marketing mix
- and budget allocation across our global country portfolio together with your international team of Analysts, Data Engineers, Data Scientists and Product Owners
- solve problems by connecting your holistic business knowledge, marketing understanding and deep dive analytical abilities
- own and contribute to projects within the Marketing Intelligence Team in cooperation with other departments such as BI, CRM, IT, pricing, business development as well as with marketing channels
- take ownership in communicating project
- and analysis results to business relevant stakeholders, leaders and management in an understandable, easy, yet comprehensive way
- constantly monitor business relevant KPIs and derive actions and recommendations for the business
- extract growth relevant information from our BI/tracking systems and convert complexity into simplicity
- give recommendations on marketing budget, growth
- and efficiency potentials, customer insights and competitive advantages by collecting, combining and leveraging large datasets from various data sources
- further develop analysis models and automation methods together with the data science & data engineering team within Marketing Intelligence
Your Profile - Ready to hop on board
- Degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
- You are a truffle hunter personality - someone who does not give up quickly, finds smart and pragmatic ways through complex datasets and recognizes & connects patterns in business KPIs and marketing channel
- Know-how in creating SQL queries, performing data clean-ups and small transformations within a database-engine (e.g. Snowflake, Redshift)
- Performing analysis in Python is a plus (but can be further learned on the job)
- 7+ years of relevant working experience in Performance Marketing or as Marketing Analyst, Business Analyst, CRM Marketing Manager, or equivalent from which 2+ years of proven experience in managing and developing a team, with a caring and feedback-oriented leadership style
- Understanding of Marketing steering in various online and offline channels
- Working experience with reporting tools such as Qlik, Tableau, PowerBI (preferred), Looker, Google Data Studio or similar
- Strong analytical mindset and deep-dive personality
- Know-how in Google Analytics or similar analytical systems is nice to have
- Fluent in English; every other European language is a plus
Our Perk
-
Analytics Team Lead
4 semanas atrás
Lisboa, Lisboa, Portugal Adecco Recruitment Tempo inteiroAre you detail-oriented with the technical baseline, creativity, and hustle to remain focused and productive in a fast-moving environment?Would you like to pursue your professional path with a customized career plan, made entirely based on your personal qualities and aspirations? Is promoting values like inclusivity and diversion in the workplace a company...
-
Analytics Team Lead
2 semanas atrás
Lisboa, Lisboa, Portugal Adecco Recruitment Tempo inteiroAre you detail-oriented with the technical baseline, creativity, and hustle to remain focused and productive in a fast-moving environment?Would you like to pursue your professional path with a customized career plan, made entirely based on your personal qualities and aspirations? Is promoting values like inclusivity and diversion in the workplace a company...
-
Business Intelligence Consultant
2 meses atrás
Lisboa, Portugal Pluto Analytics Tempo inteiroWe are looking for Business Intelligence Consultants to join our team in our offices in Lisbon. If you have any of the following skills, talk to us: Academic background in computer science, information management or similar; Experience with Data handling; Experience with Business Intelligence platforms, administration, modelling, reporting and...
-
Consultor Business Intelligence
2 meses atrás
Lisboa, Portugal Pluto Analytics Tempo inteiroWe are looking for Business Intelligence Consultants to join our team in our offices in Lisbon. If you have any of the following skills, talk to us: Academic background in computer science, information management or similar; Experience with Data handling; Experience with Business Intelligence platforms, administration, modelling, reporting and dashboards;...
-
Business Intelligence Consultant
Há 2 dias
Lisboa, Portugal Pluto Analytics Tempo inteiroWe are looking for Business Intelligence Consultants to join our team in our offices in Lisbon. If you have any of the following skills, talk to us: Academic background in computer science, information management or similar; Experience with Data handling; Experience with Business Intelligence platforms, administration, modelling, reporting and...
-
Analytics Team Lead
2 meses atrás
Lisboa, Portugal Bose Tempo inteiroJob Description ABOUT BOSE You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. At Bose, we believe sound is the most powerful force on earth. And we’ve dedicated ourselves to improving it for...
-
Product Marketing Manager
2 semanas atrás
Lisboa, Portugal Mine Marketing Tempo inteiroMine Marketing is a fast-growing digital marketing company. We are looking for a talented Product Marketing Manager. **Requirements**: - 2+ years of proven working experience in Marketing/Tech related sphere on a position of Product Manager; - Experience in internal product analytics: analysis and optimization of funnels, analysis of function performance,...
-
Lisboa, Portugal Flix SE Tempo inteiroWe are looking for a Team Lead Commercial Development Analytics. This is a critical role to shape the future of analytics team within Commercial Development organization and to empower the whole team with a faster access to data and more automated tools. Commercial Development organization aims at maximizing Flix revenues and profits per market by...
-
Digital Marketing Junior Specialist
Há 15 horas
Lisboa, Portugal Hexagon Intelligence Tempo inteiroYou will develop your analytical skills, data analysis capabilities, and proficiency in monitoring and reporting platforms such as Google Analytics and Google Data Studio. Will you be the next Insight Hacker? - Bachelor’s degree in Marketing, Marketing and Advertising, or a related field. - Some experience in campaign management. - Proficiency in...
-
Lead Analyst, Experiences Analytics
2 meses atrás
Lisboa, Portugal Traveltechessentialist Tempo inteiroWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Join Tripadvisor, where...
-
Lead Analyst, Experiences Analytics
2 semanas atrás
Lisboa, Portugal Traveltechessentialist Tempo inteiroWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Join Tripadvisor, where...
-
Social Intelligence Specialist
3 semanas atrás
Lisboa, Portugal Nestlé Sa Tempo inteiroPress Tab to Move to Skip to Content Link Position Summary: As a Social Intelligence Specialist, you will be working closely with the Global Social Intelligence team supporting our global network of analysts in delivering high-quality social intelligence reports, dashboards, and presentations. By collaborating with the team and stakeholders, you will...
-
Social Intelligence Specialist
2 semanas atrás
Lisboa, Portugal Nestlé Sa Tempo inteiroPress Tab to Move to Skip to Content Link Position Summary: As a Social Intelligence Specialist, you will be working closely with the Global Social Intelligence team supporting our global network of analysts in delivering high-quality social intelligence reports, dashboards, and presentations. By collaborating with the team and stakeholders, you will...
-
Marketing Team Lead
4 semanas atrás
Lisboa, Portugal Emma – The Sleep Company Tempo inteiro**Ready to lead, disrupt and reinvent the sleep industry?** We are **Emma - The Sleep Company**. Created in 2013, we are now the world's largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We're pushing the boundaries of technology to transform the world of sleep and we want...
-
Marketing & Business Analytics
2 meses atrás
Lisboa, Portugal Vodafone Tempo inteiro**Role Purpose**: The Marketing & Business Analytics will have two main roles: - Manage the full international and roaming consumer proposition. - Participate on special Squad projects, defining propositions and go-to-market strategies in coordination with the squad. - Support Squad(s) and generate insights by supporting fact-based decision-making using...
-
Data Analytics Team Lead
3 semanas atrás
Lisboa, Portugal Printify Tempo inteiroType your comments to the answer above if neededPlease add your cover letterWhat is your salary request per year (EUR, gross)? ?Managerial experience Did you have experience managing a team? If yes, please clarify, how many people were in the team and who were they (f.e. Data Analysts). ?Data Analytics What project from your Data Analytics experience brought...
-
Lead Data Analyst, Experiences Analytics
2 meses atrás
Lisboa, Portugal Tripadvisor Tempo inteiroWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Join Tripadvisor, where...
-
Lead Data Analyst, Experiences Analytics
2 semanas atrás
Lisboa, Portugal Tripadvisor Tempo inteiroWe believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Join Tripadvisor, where...
-
Senior Analytics Engineer
3 semanas atrás
Lisboa, Portugal Flixbus Tempo inteiroWe are looking for a motivated and driven Senior Analytics Engineerwho will help us shape our team, drive the company to the next level, and have the most direct influence on our success. The Commercial Intelligence team owns different analytical products: from data pipelines, reports, and ad-hoc analyses to tools and applications. We support the department...
-
Digital Marketing Lead
Há 5 dias
Lisboa, Portugal Velocix Solutions Tempo inteiroWe are looking to recruit a **Digital Marketing Lead** to join our wide portfolio in Portugal. This person is an intermediate to senior level Digital Marketer that leads the Digital Marketing activities, such as conducting market research, developing newsletters, creating campaigns and maintaining HubSpot and LinkedIn and writing content for the company...
