Marketing Program Manager- Life Sciences

3 semanas atrás

Oeiras, Portugal Acolad Tempo inteiro

Paço de Arcos, Lisbon, Portugal

**Description**:
**Acolad is an international leader in language and content solutions, services, and technologies. Represented by the brands Acolad, TextMaster and Ubiqus, the group is present in 25 countries and has a network of over 2,500 internal experts worldwide and +20,000 external linguists.**

**At Acolad, every position is key to our global growth: we know that we will only succeed if our people succeed.**

**Joining Acolad means a unique opportunity for professional development through a collaborative global environment that promotes talent and creativity. We are continuously looking for new talent (like you) to support our mission to drive growth and innovation across some of the world’s leading brands.**

We are seeking a **Marketing Program Manager **for **Acolad Life Sciences.**

As a **Marketing Program Manager**, you will **be at the forefront of our marketing initiatives**, **responsible for planning, executing, and optimizing programs that drive brand visibility, engagement, and growth**.

You'll collaborate with cross-functional teams to develop and execute marketing strategies, ensuring that our programs align with our business goals and resonate with our target audience.

Your **creative mindset** and **data-driven approach** will be instrumental in shaping our marketing programs for success.

**Main responsibilities**:

- Cultivate and nurture corporate relationships through strategic participation in company-sponsored events, trade shows, conferences, and professional associations. Develop strong ties with press and media outlets.
- Develop and execute marketing programs to enhance awareness of Acolad’s band and its value-added services within the industry.
- Oversee end-to-end event planning and logistics, ensuring exceptional event experiences and measurable return on investment (ROI).
- Contribute to the regional marketing plan, encompassing events, account-based campaigns, and digital initiatives aimed at targeted engagement and lead generation.
- Provide detailed reporting on event and campaign performance, analyze results, and suggest enhancements for future initiatives.
- Manage client contact databases, personalize direct mailing campaigns, and foster positive relationships with both current and potential clients.
- Utilize Salesforce to monitor lead progression, gather feedback, and adjust plans to meet targets effectively.
- Collaborate with partners and execute joint channel marketing campaigns to broaden outreach and impact.
- Stay abreast of industry trends and market dynamics.

**Requirements**:

- A completed bachelor’s degree or an equivalent combination of education and experience.
- 7+ years’ experience in marketing, ideally in B2B or highly regulated environments.
- Previous experience in global marketing programs or digital marketing.
- Fluent **English.**:

- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Growth-oriented and results-driven, with a strong understanding of demand generation, lead generation, and account-based marketing strategies.
- Experience with **CMS tools.**

**Benefits**:

- A fast-growing company with a truly international environment.
- Multiple opportunities to learn from and collaborate with colleagues with diverse backgrounds and experiences.
- A fun, collaborative and flexible work model as part of a creative team of 30+ experienced marketers
- Cross-functional collaboration with teams from different regions, departments, and functions, providing
- Professional development opportunities and exposure to global trends and best practices in different marketing disciplines.
- Competitive salary and benefit package

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