Product Analytics Manager

Há 12 horas


Lisboa, Portugal TUI Tempo inteiro

TUI Future Markets is looking for a Product Analytics Manager to join our Digital Marketing & CRM team.

**ABOUT THE JOB**:

- Technical owner for Google Analytics accounts and the associated tag manager.
- Working with our projects to ensure web analytics tools are optimised to meet our demands.
- Deliver, treat and manage Google Analytics data in BigQuery to create a more accurate and flexible data source.
- Developing a suite of insight dashboards and reports within Google Analytics for enterprise-level clients.
- Create holistic dashboards by pulling data from different data sources for presentations to the senior management team.
- Analyse and report on customer behaviour, conversion data & customer journeys through funnel analysis in order to guide decision making.
- Lead stakeholder training on Google Analytics across various levels.
- Integrate Google Analytics with other systems.
- Help implementing Google Tag Manager & be the point of contact for any issues.
- Use web analytics to help identify current issues & strengths in order to optimize performance.
- Work closely with the CRO team to create data-driven experiments and analyse their results.

**ABOUT YOU**:

- 3+ years working with Web Analytics or related areas.
- Strong knowledge of Google Analytics and how it works.
- Deep understanding of Google Tag Manager.
- Previous experience with data warehouses is a plus.
- Deep knowledge of website measurement and how to work with a dataLayer.
- Strong knowledge of SQL.
- Basic knowledge of HTML/CSS (Javascript is a plus).
- Strong experience with reporting and visualization tools such as Power BI, Tableau or Google Data Studio.
- Ability to develop effective data stories.
- Excellent English communication skills and experience dealing with stakeholders from multiple business areas.

**ABOUT OUR OFFER**:

- Competitive salary and benefits as standard.
- Intensive working hours on Fridays all year (8:30 to 14:00).
- Develop yourself as part of a friendly, richly diverse and international team.
- Exceptional approach to your learning - access to free learning platforms.

TUI Future Markets´ focus is to provide new business models and to develop new markets. TUI Future Markets is cooperating with Airlines and Hotels to support their success based on a fully end2end controlled and developed platform, and with a very strong focus on dynamic AI/ML driven decision processes.

At TUI, we know people are as diverse as the destinations we send our customers to. We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit our Smile page Click here

LI-DNI



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