Marketing Manager Smart Portugal
7 meses atrás
We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.
Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric We aim to transform into a leading player in urban premium, electric & connected mobility provider.
Are you a forward thinker too? **Then join us now**
**Your responsibilities**
- You represent local market requirements as part of the pan-European team and co-create a digital sales strategy, media plan and allocation of marketing budgets
- You implement the European communication strategy on a national level to support product launches, national sales targets and brand objectives
- You steer search engine and display advertising incl. page performance optimization to bring leads into the sales funnel, constantly delivering high conversation rates
- You continuously monitor and analyse performance of all campaigns against KPIs and develop appropriate action plans to optimise digital marketing activity
- You will be responsible for building up brand awareness in the country and support national/regional brand activations in close collaboration with event agencies and agent network
- You steer marketing agencies on market level as part of a pan-European agency approach
- You manage the product offering and marketing campaigns on the local eCommerce platform, website and other owned media platforms, considering language and legal requirements
- You ensure brand consistency and campaign efficiency by closely working together with the Central Marketing team at smart Europe
- You are responsible for agency steering to execute central event concepts and sponsorship/partnership marketing incl. roadshows, autoshows, test drive activities in Portugal
- You proactively identify local market opportunities for partnerships (co-branding, influencers etc.) and work with Central Marketing team at smart Europe to realize cross-market synergies
- You support Portugal retailers with all retail marketing content and related POS material, ensuring that all content is in line with brand CI, campaign guidelines etc.
- You provide necessary training to retailers for local marketing and eCommerce topics and monitor retailer marketing KPIs and trends (eg showroom visits, lead generation, conversion)
- You provide timely input on local market knowledge and customer insights to support development of central plans incl. legal, cultural, customer behavioural trends and factors
**What you bring along**
- You have a university degree Marketing, Statistics, Technology or comparable
- You have digital performance experience with a broad marketing understanding in a digital-first environment
- You have experience in eCommerce in a fast moving retail industry (eg fashion, technology, automotive); start-up experience is beneficial
- You have experience in experiential marketing or events
- You have an understanding of the full customer journey and you know how to implement strategies across, and analyze performance throughout, the purchase funnel, from lead generation through to customer retention
- You have experience with paid media, preferably display and programmatic advertising, content syndication, social media, and SEO
- You have a high affinity and understanding of eCommerce and the online customer experience
- You have a good understanding of omni-channel marketing strategies and tools
- You are proficient with the use of analytic/BI systems and digital marketing tools for editing and publishing content
- You are passionate about leveraging analytics to drive insights, strategy, execution and ultimately results
- You inspire confidence, encourages a positive working atmosphere and creates trust
- You act strategically as well as tactically and anticipates market developments, innovations and challenges
- You identify business opportunities and you are flexible to using new business tools and approaches
- You are fluent in Portuguese & English; any other European language is a plus
We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you'll build a diverse and inclusive environment where you feel you belong to.
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