Head of Marketing

6 meses atrás

Maia, Portugal Hottinger, Bruel & Kjaer Tempo inteiro

This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.

At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.

Head of Marketing

Purpose of Role

The Head of Marketing will serve as the lead marketer for the assigned Business Unit, working closely with the Marketing Director in developing and implementing activities that contribute to BU objectives, as HBK wide growth. This position will coordinate and oversee all aspects of the BU’s Marketing activities, identifying opportunities to drive effectiveness, leads and profitability. Crucially you will responsible for coordination across Editorial (and communications content) planning You will work to improve both content strategy execution (e.g., aligning content to the strategy, identifying strategy gaps) and content production efficiency (e.g., identifying bottlenecks, eliminating duplication of work). Should have experience managing editorial projects and implementing structure and process change. You will be accountable for leading all activities for the BU and allocated Business Partners, in order to drive the key marketing initiatives and campaigns designed to improving our customer journey, conversions, and support our revenue and profit goals for the Business Unit. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset. The focus for you will be to relentlessly focus on the “Why” and how the many initiatives required or derived fit with the priorities of the business on both a global and local basis. You will act as key point of contact for the sales leaders and product teams.

This position can be based in either Portugal, Spain, Italy, France, Netherlands or the U.K. with a mix of home office and office-based environment.

The Head of Marketing will work with all BU teams across Sales, Product/R&D and customer care - in addition to being an integral member of the global marketing team to deliver marketing leading performance for our customers.

Main Responsibilities:
- Develops, populates, tracks and improves a centralised BU editorial calendar to ensure strategic content alignment and prioritisation across the BU and marketing function - including lead the rolling plan coordination- Lead all BU marketing activities to ensure maximum lead generation activities to drive the growth of the company’s products and solutions- Ensure all marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the BU growth strategy, and are fit for local market requirements- Oversee the collection and reporting of all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing- Closely partner with the sales and product teams on a global basis to provide overview and insight to marketing plans - with particular focus on providing guidance and support conversion of qualified leads- Regularly conduct analyses the big picture of content to identify deviation from, or areas for improvement in, content strategy and Identify content planning and production process weaknesses, enabling continuous efficiency improvements- Takes into account competing and changing priorities, resources, and time demands to develop, adapt, and execute content plans that are realistic and achievable. Identifies possible project management roadblocks and develops and implements workable solutions. Develops after-action project reviews to report to the Marketing Director- Develop and implement approved annual and multiple year strategic plans for the marketing team.- Act as a trusted advisor to product groups, business development, and sales teams during product launch and sustaining activities

Expectations for all employees- Always adhere to company policies and procedures- Comply with any reasonable requests within level of capability, including any training that the company may request you to attend or perform- Proactively support a safety-first culture. Constantly striving to improve the health, safety and environment of your work area and colleagues with issues escalated immediately- Strive to achieve the

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