Reseller Trade Marketing Manager
3 meses atrás
You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
We have an exciting opportunity for a Reseller Trade Marketing Manager role at our Lisbon office in Portugal, within our EMEA Global Consumer Distribution (GCD) Team.
We are looking for an experienced marketer to partner with our most important strategic accounts in Benelux, Scandinavia, Italy and Poland via our distributor, Ingram Micro. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel, in partnership with the distributor, to achieve marketing goals and business results. You will partner with many cross functional teams across Bose including our sales organization, omnichannel marketing team, experience marketing team, consumer insights team and partnerships teams. You will work closely with the accounts managers to unlock growth opportunities and build marketing plans with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.
What We Want You To Do
MARKETING STRATEGY AND EXECUTION:
- Owns all aspects of developing a data-driven marketing strategy and execution for specified resellers.- Build annual marketing plans and ensure our investments and execution contribute to delivering at or better than targeted sell thru results & aligns to our overall strategic objectives.- Drives integration across all necessary touchpoints internally to ensure reseller marketing plans are both aligned to the top-level strategy and integrated with other marketing functions to ensure best possible outcomes.- Ensures a shopper first focus and champions the category at the reseller through thought leadership within commercial plans and processes.- Accountable for marketing budget spend, maintaining and delivering performance metrics on investments.- Partners with Global Omnichannel team to inform and develop best in class content and experiences at reseller.- Works with the partnerships team to drive co-marketing opportunities executed at the reseller.
RESELLER TEAM PARTNERSHIP- Owns relationship with marketing at reseller and the marketing/sales relationship internally.- Responsible for building and maintaining a strong partnership internally and externally which drives mutually beneficial results.- Responsible for representing Marketing’s interest during annual/ quarterly negotiations and planning cycles.
INSIGHTS, DATA, & ANALYTICS- Drives a solid and structured communication plan with our resellers, sharing details to excite and drive engagement.- Identifies opportunity and drives progress in reseller data maturity and execution.- Utilize past performance, consumer insights and competitive intelligence to ensure strategies deliver maximum return on marketing investment.- Define, monitor, and improve performance and measurement approach of digital gold-standard visibility and conversion tactics - SEO, paid search, reseller media network performance, reviews, content health score, sell-through, etc.
What Drives You
We believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and innovation by creating in partnership with others and influence by listening to understand. You drive decisions through data and evidence and by considering inputs from other functional experts. You see the value and need in multiple approaches to solve a problem, and you recognize that part of the challenge is finding a balance between vision and pragmatism. You are dissatisfied with the status quo and comfortable taking calculated risks, failing fast, and learning quickly.
YOU HAVE DONE IT BEFORE- You have 5+ years of experience in trade/reseller marketing roles.- You have proven results in marketing strategy development and execution.- You have experience working with resellers and reseller media networks.- You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.- You have experience with accountability for sales and marketing targets.- You have experience working with cross-functional teams and alongside a sales organization.- You have a bachelor’s de
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