Regional Trade Marketing Specialist
Há 1 mês
Key Responsibilities:
Develop and execute a data-driven marketing strategy to drive business results and achieve marketing goals within the reseller channel.
Partner with the distributor, Ingram Micro, to collaborate on marketing initiatives and ensure alignment with business objectives.
Work closely with cross-functional teams, including sales, omnichannel marketing, experience marketing, consumer insights, and partnerships, to drive growth opportunities and build marketing plans with reseller partners.
Champion the interests of reseller partners within Bose, driving consideration and conversion of Bose products at reseller partners.
Key Performance Indicators:
- Develop and execute a data-driven marketing strategy to drive business results and achieve marketing goals within the reseller channel.
- Partner with the distributor, Ingram Micro, to collaborate on marketing initiatives and ensure alignment with business objectives.
- Work closely with cross-functional teams, including sales, omnichannel marketing, experience marketing, consumer insights, and partnerships, to drive growth opportunities and build marketing plans with reseller partners.
- Champion the interests of reseller partners within Bose, driving consideration and conversion of Bose products at reseller partners.
- Accountable for marketing budget spend and maintaining and delivering performance metrics on investments.
- Collaborate with the Global Omnichannel team to inform and develop best-in-class content and experiences at reseller partners.
- Work with the partnerships team to drive co-marketing opportunities executed at the reseller level.
- Achieve sell-through results and sales targets through effective marketing strategies and executions.
Requirements:
- Proven results in marketing strategy development and execution.
- Ability to contribute individually or in a team, with a self-starting attitude.
- Experience working with resellers and reseller media networks.
- Shopper-first mindset and ability to optimize across all touchpoints in the consumer journey.
- Accountability for sales and marketing targets.
- Experience working with cross-functional teams and alongside a sales organization.
- Bachelor's degree in marketing and/or business management or similar.
- Fluency in English.
- Ability to work out of the Lisbon office with some required business travel within the region.
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