Content Marketing Specialist
6 meses atrás
Toda a estratégia de marketing e comunicação é assegurada pelo departamento de Marketing, que é responsável pela promoção da marca Xpand IT nas suas diversas vertentes: institucional, serviços e talento. O nosso compromisso diário é o de garantir que a mensagem da marca é difundida de forma clara e eficaz para as diferentes audiências: interna e externa, nacional e internacional. Trabalhamos com foco na produção de resultados, recorrendo a estratégias de brand awareness e inbound marketing para geração e nutrição de leads.
Quais as principais responsabilidades?
Enquanto Content Marketing Specialist, integrado na equipa de Talent Marketing e Employer Branding, o teu principal objetivo será o de impulsionar toda a estratégia de online e offline desta equipa de uma forma integrada, com foco na criação de conteúdo escrito para cumprir objetivos de marca, em awareness, inbound marketing para a geração de leads em talento e, sempre, numa perspetiva de melhoria contínua.
**Diretamente serás responsável por**:
Gerir e criar estrategicamente e operacionalmente mapa de conteúdos escritos: Website, Inbound Marketing (Blog, Downloadables, Ebooks, Case-Studies etc.), Redes Sociais (Instagram e Linkedin) e Medium;
Criar e implementar conteúdo para comunicação interna e externa para Employer Branding: Candidatos e Colaboradores;
**Gestão de Parcerias Online**: MeetupUp, Glassdoor, Network.me entre outras;
Elaborar e acompanhar plano de conteúdos de imprensa no espectro de Talent & Employer Branding;
Apoiar a implementação de outras iniciativas do Plano de Marketing (ex. apoio em eventos).
Que Skills precisas de ter?
No mínimo, 2 anos de experiência em Marketing/Marketing Digital (preferencialmente na indústria de IT);
Formação em Marketing, Marketing Digital, Comunicação ou similar;
Perfeito domínio da língua portuguesa com foco na escrita;
Conhecimentos em WordPress;
**// Pontos extra para**:
Formação complementar e especializada em Marketing Digital (ex. Copywrite para digital);
Conhecimentos em edição de imagem/vídeo.
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