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Senior Brand Activation Manager

2 meses atrás

Lisboa, Portugal Kenvue Tempo inteiro

**Senior Brand Activation Manager**-2307004527W

Description

**Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®, and LISTERINE®. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

**DESCRIPTION**

Working within the Brand Activation Team and reporting to the head of the department in Portugal, you will be responsible for leading our essential health portfolio in the mass market channel and contribute to the growth of the business through a profound knowledge of our consumer / Shopper / patient and market dynamics, developing and supporting the implementation of innovative programs and go to market initiates that generate consumer & shopper engagement and continues to build our love brands and lead to category development.

**Brands in scope**: Johnson’s Baby, Listerine, Carefree, O.B., OGX and Maui

**RESPONSIBILITIES**

**1. Customer and Consumer understanding** - Getting insights (external & internal) according to existing tools and methodologies, and transform it into actions that generate growth for our brands with our customers

**2.** **Business Plan Implementation** - Portfolio Management, Brand Activation Plans from design to implementation: innovation management, drive consumers & shopper behavior, category development partnering with our customers, POS activation with perfect execution and customer engagement. Contributes to design of and executes outstanding brand activation plans, projects and programs that deliver against ambitious short-term and long-term objectives.

**3. Connect with cluster and regional teams - **Be part of the Cluster and Local Squad’s (high performing teams) leveraging the PT indicatives, proposing new ideas, sharing local insights, taking the regional and cluster benchmarks for the local market.

**4. Working closely with AGILE cross department teams that exist in the following processes**:

- Direct to Consumer Activities
- New Product Launch
- Point Of Sales Activities
- Forecast
- Other processes and activities that require multi-function task forces
- Special focus on working with: South European Cluster, Sales and Regulatory

**5. Brand reviews and Sales meetings -** Responsible for presenting on results and activities, priorities, engage with sales team to develop the strong plans for the brands.

**6.Finance responsibilities -** P&L management and budget control, cost efficiency analysis, invoicing control. Monitors promotional activity marketing expenses and resources to ensure adherence to budget guidelines

**7. Pricing strategy and Monitoring**

**8.Health & Safety -** Guarantee the full compliance with all health and safety internal guidelines, policies and procedures.

**9. Conduct & Compliance -** Follow all Conduct and Compliance rules as per Company guidelines and policies as well as local regulations.

Qualifications

**PREFERRED**:
College / university Degree in Business Administration or Economics

+6 year of solid experience in marketing and shopper marketing roles in consumer healthcare or consumer goods industry.

MS Office (Word, Excel, PowerPoint, Outlook, Teams)

**VALUED**:
MBA or Marketing College Master

Digital and Social media experience in developing and activating content & communication. Development of category management projects.

Knowledge of Multinational Company environment

**REQUIRED**:
Fluent in Portuguese and English - Verbal and Written Communication

**SKILLS AND ATTITUDES**
- Strong Business, Financial & digital acumen
- Excellent communication and strong influencing skills - communicate clearly with strong impact and excel in leading teams.
- Strong Interpersonal skills and collaborative style, able to work with multiple stakeholders simultaneously and influence them.
- Sharp analytical skills, and known to work as self-directed decision-maker
- Able to analyze data quickly and infer insights to act and move forward.
- Ability to manage complexity and perform effectively in a matrixed organization.
- Strategic thinking with drive for action
- Proactivity and results driven. Test & Learn mentality bringing new ideas.
- Commercial understanding of P&L and financials
- Can do positive attitude, with the ability to influence and work in a collaborative way and identify creative solutions to challenges
- Creates a sense of urgency to meet objectives
- Self & People development

Primary Location Europe/Middle East/Africa-Portugal-Lisbon-Lisbon

Organization JNTL Consumer Health (Portugal) Limitada

Job Function Selling Consumer

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