Retail Expansion Manager

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen

What you'll do:

- Find and approach potential independent store partners in the Germany, UK, and/or Portugal
- Work with partners to identify and assess possible store locations that fit Emma’s criteria
- Conduct basic market and retail research to understand which areas and cities have the highest potential
- Explain Emma’s store concept to partners (location requirements, layout, assortment, customer experience)
- Support or lead commercial discussions with partners around store setup and collaboration terms
- Act as the main contact for partners during the store setup and opening process
- Coordinate with internal teams (BD, Retail Ops, Logistics, VM, Marketing, HR, IT, Finance) to ensure partners get everything needed for a successful launch
- Create and manage project timelines to ensure each partner store opens on time and with the agreed scope
- Ensure partner stores follow Emma brand guidelines, visual merchandising, and operational standards
- Gather feedback from partners and stores to improve how independent Emma stores are rolled out and managed

Who we are looking for:

- Experience in retail expansion, business development, real estate, or partner / franchise-like models
- Strong negotiator with solid commercial sense; confident with investors, landlords, and retail partners
- Skilled at managing multiple stakeholders and balancing partner needs with Emma’s goals
- Comfortable working cross-functionally with internal teams and external partners
- Analytical and structured; able to assess locations, partners, and commercial trade-offs
- Hands-on, proactive, and problem-solving mindset, ready to dive into details
- Fluent in English; German and/or Portuguese are a strong plus
- Willing to travel across the UK, Germany, and Portugal

What we offer:

- Pet-friendly office environment.
- Discounts on our products.
- A multicultural and international work environment.
- Company events that are actually enjoyable and build meaningful connections.
- Ownership, trust, and support from day one to grow your career.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible

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