Social Media Manager
Há 7 horas
Social Media Manager (Founder + B2B Brand) Rate: $100USD a week for 5 hours About the Role We're looking for a sharp, highly organised Social Media Manager to own and execute the day-to-day social presence of our B2B, including the public voice of our founder. This role sits at the intersection of founder-led thought leadership and B2B positioning. You'll turn ideas, research, conversations, and real-world experience into high-quality social content that builds credibility, reach, and long-term brand value with a professional, decision-maker audience. You'll work closely with the founder and internal team to translate opinions, conference talks, research, and product insight into clear, compelling social content — while ensuring the founder's voice and the company's B2B positioning stay aligned and mutually reinforcing. This is an execution-heavy role for someone who understands how B2B brands grow through trust, authority, and consistency, not hype — and how founder brands amplify that when done well. What You'll Be Doing 1. Founder & B2B Social Media Management Own the day-to-day management of social media across: Founder personal brand (primarily LinkedIn and Instagram) Company B2B social presence (primarily LinkedIn and YouTube) Translate voice notes, Looms, calls, research, and rough ideas into polished posts Maintain a consistent posting cadence and shared content calendar Ensure tone, positioning, and messaging stay aligned across founder and business channels Keep content grounded in B2B relevance, credibility, and insight 2. Content Creation & Publishing Write clear, engaging posts that reflect authority, insight, and experience in a B2B context Repurpose long-form content (talks, blogs, interviews, research, product insights) into short-form social content Shape content differently depending on channel: Founder posts → opinion, leadership perspective, industry insight Business posts → clarity, credibility, positioning, proof Coordinate visuals (simple carousels, graphics, thumbnails) with designers when needed Schedule and publish content accurately and on time 3. Engagement & Presence Monitor comments and surface high-value conversations or responses Flag opportunities for: Thought-leadership follow-ups Podcast, panel, or speaking invites B2B partnerships, sales, or collaboration opportunities Keep the founder informed of what's resonating with a B2B audience and where to double down 4. Performance & Iteration Track core performance metrics (reach, engagement, saves, profile growth) Identify patterns in high-performing content across founder vs. business posts Continuously refine formats, hooks, and angles based on what works Who You Are Proven experience managing founder-led or personal brands, ideally in a B2B environment Strong social copywriting skills — concise, clear, and credibility-driven Highly organised and reliable; you execute without being chased Comfortable working directly with a founder/CEO and handling nuanced or sensitive ideas Strong understanding of LinkedIn as a B2B platform Able to turn rough input into clean output quickly Bonus (Not Required) Experience in B2B SaaS, SEO, digital marketing, or tech-driven industries Familiarity with content repurposing workflows Light design sense — knowing what will and won't work visually Why This Role Is Different You're shaping a real founder voice inside a serious B2B, not posting generic brand content Direct access to leadership and decision-making
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