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Senior CRM Specialist
3 semanas atrás
Claire Joster is looking for aSenior CRM Specialist (m/f). Our client operates in the area of Automotive Financial Services. Role: Own and optimize the end-of-contract customer journey, with the objective of maximizing customer retention; Design and execute targeted CRM campaigns focused on mid-contract NBO strategies; Analyze customer behavior, contract data, and historical performance to develop actionable insights and predictive models; Collaborate with cross-functional teams including Sales, Marketing, Data Analytics, and Dealer Network to ensure seamless execution of CRM initiatives; Define and monitor KPIs for retention and NBO activities; continuously test, learn, and optimize strategies; Implement customer segmentation and personalization strategies to enhance communication relevance and timing; Support the integration and utilization of CRM platforms and marketing automation tools to scale customer outreach; Act as the voice of the customer, continuously identifying opportunities to enhance the customer experience across digital and physical touchpoints.
Requirements
Bachelor's degree in management, marketing, or similar; Minimum 5 years of experience in a CRM role within the financial services, automotive, mobility, or similar customer-centric industry; Proven track record of improving customer retention and driving revenue through CRM and lifecycle marketing; Background in automotive financial services (OEM captive finance, leasing, fleet, etc.); Experience in working with or managing dealer networks or B2B2C models; Familiarity with customer loyalty programs, retention KPIs, and CX metrics; Knowledge of GDPR and data privacy regulations; Strong understanding of customer journey management, data-driven marketing, and personalization techniques; Strong analytical skills, including experience with segmentation, targeting, and performance analysis; Strong communication and stakeholder management skills.
