Dickies: Coordinator, AMER Marketing

Dickies: Coordinator, AMER Marketing

USCA > USA > California > Costa Mesa HQ Bldg2 - VFC

Time type: Full time

Posted on: Posted 5 Days Ago

Job requisition id: R-20250214-0009

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

Coordinator, AMER Marketing (Dickies)

What will you do?

A day in the life of a Marketing Coordinator at Dickies looks a little like this:

Dickies exists to champion the passion, pride and dignity of work around the world. As the Brand Marketing Coordinator, you will be responsible for directly supporting and contributing to the success of the Global Brand Marketing team and its various projects. You will regularly interface with cross-functional stakeholders, including channel leads and regional counterparts, to drive alignment around key seasonal initiatives. You will support marketing strategy set forth by marketing leadership and maintain attentiveness to campaign development, including promotional story ownership, calendar and marketing plan compliance, hero product designations, performance reporting, and tracking changes due to channel shifts. It is crucial that your energy and work thrive in a planning culture. Dickies is always looking for ways to improve our seasonal GTM process, from story inception to campaign execution. Your contribution and ownership within this process will be pivotal in driving increased efficiency and learning.

Key Responsibilities:

• Attend key marketing meetings and GTM milestones to capture key discussion points, next steps, and task ownership; to be distributed as a post-meeting summary.
• Partner on the integrated development and delivery of Priority 3 seasonal promotional campaigns to marketing leadership and key cross-functional counterparts (special attention to AMER DTC).
• Successfully support marketing leadership through leveraging insights (Consumer + DTC) to improve promotional briefs.
• Partner with Creative Services throughout the creative production process, ensuring thorough completion and timely delivery of Priority 3 promotional asset toolkits to key stakeholders.
• Partner closely with Product Merchandising and DTC to accurately incorporate hero styles and key looks in product one-sheets, adjusting in response to dropped styles or strategic pivots.
• Maintain launch date accuracy within the global marketing launch calendar and seasonal marketing plans.
• Partner with DTC to facilitate speed-lane requests (promotions) that fall outside the seasonal story map.
• Help construct all outbound promotional messaging to ensure DTC’s MAP break strategy is accurately reflected in consumer-facing collateral.
• Help track and deliver seasonal campaign performance reports.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Must be familiar with and have a passion for the Dickies brand, specifically our line of iconic workwear.
• Experience working in the workwear and/or fashion lifestyle apparel industry with a rudimentary knowledge of the apparel retail space.
• Ability to interface with unique personalities (i.e. brand ambassadors and external agencies).
• Proficient computer skills; Zoom, Wrike, Microsoft Suite; Excel, Word, PPT, Outlook.
• Strong presentation, verbal, and written communication skills.
• Ability to develop collaborative and diverse relationships.
• Ability to work with various counterparts to build seasonal strategies to support overall business initiatives and goals.
• Ability to work independently and acquire new knowledge as necessary for tasks or projects.
• Ability to manage multiple projects, set goals, and prioritize tasks.
• 2+ years of experience.

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU.

Are you in?

Hiring Range: $60,480.00 USD - $75,600.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.