Loyalty Program Developer
Há 4 dias
We are looking for a skilled Loyalty Program Developer to join our team at TN Portugal.
The successful candidate will be responsible for developing and maintaining loyalty programs to drive engagement, conversion, customer lifetime value and sales.
You will work closely with Merchandise Managers, Regional Business Unit teams and the Marketing Center of Excellence to drive loyalty and engagement of our members database.
This role is an office-based position that requires full-time presence in our company's facilities.
Key Responsibilities:Develop and maintain loyalty programs across various channels.
Work with stakeholders to develop and drive consumer-centric and category-relevant journeys that bring engagement and loyalty to our brand.
Localize, brief and optimize loyalty programs to drive engagement, conversion, customer lifetime value and sales.
Measure and improve performance of European KPIs on conversion, loyalty, engagement and acquisition.
Analyze consumer feedback insights to identify issues and new trends and define optimization plans.
Provide audience details and insights on segmentation.
Minimum 3 years of professional experience.
Experience in CRM, E-commerce or digital marketing.
Excellent verbal and written communication skills for creating compelling customer communications.
A data-driven mindset: proficiency in analyzing customer data to identify trends, preferences, and opportunities.
Ability to manage multiple campaigns, initiatives, and cross-functional projects effectively.
Strong organizational skills and attention to detail.
Familiarity with CRM tooling (e.g., Salesforce).
Up-to-date knowledge on GDPR.
Fluency in Business English; other European languages are a plus.
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