Marketing Strategist for Business Growth
1 semana atrás
Job Overview:
The Demand Generation Manager will play a pivotal role in driving business growth by crafting and executing strategic marketing initiatives that attract and nurture high-quality leads.
About the Role:
This position balances the creation and management of demand generation campaigns with a strong focus on marketing operations, ensuring the scalability and efficiency of marketing processes.
Main Responsibilities:
- Develop and implement comprehensive demand generation strategies aligned with company objectives, leveraging HubSpot's capabilities.
- Maintain data health within HubSpot by implementing and enforcing best practices for data cleanliness, segmentation, and enrichment.
- Manage lead scoring, lead lifecycle processes, and marketing attribution models.
- Oversee the end-to-end execution of integrated campaigns across various channels, including email, LinkedIn, Facebook, Twitter, and other relevant platforms.
- Utilize HubSpot to design, deploy, and analyze email campaigns that nurture leads through the buyer's journey, optimizing for engagement and conversion.
- Collaborate with our digital agency to develop and optimize pay-per-click (PPC) campaigns and maintain a good understanding of search engine optimization (SEO) best practices.
- Monitor and analyze campaign performance data to identify areas for improvement and make data-driven adjustments to optimize results.
- Develop KPIs, track key metrics, and provide regular performance reports to stakeholders, highlighting successes and recommending optimizations.
- Contribute to content planning efforts by providing insights into target audience preferences, content trends, and opportunities.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels and touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices to continuously enhance demand generation strategies.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- 5+ years of proven experience in demand generation, with a focus on B2B SaaS or technology industries.
- HubSpot proficiency and certification is a requirement.
- Strong expertise in email marketing, social media management (LinkedIn, Facebook, Twitter), PPC, and SEO.
- Proven track record of creating and executing successful demand generation campaigns that drive leads and revenue.
- Analytical mindset with the ability to derive actionable insights from campaign data.
- Exceptional communication skills, both written and verbal, to collaborate with cross-functional teams and present findings to stakeholders.
- Strategic thinker with the ability to develop and execute data-driven plans that align with business objectives.
Compensation:
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, along with a comprehensive benefits package.
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