Marketing Strategist for Business Growth

1 semana atrás


Lisboa, Lisboa, Portugal Logpoint Tempo inteiro

Job Overview:

The Demand Generation Manager will play a pivotal role in driving business growth by crafting and executing strategic marketing initiatives that attract and nurture high-quality leads.

About the Role:

This position balances the creation and management of demand generation campaigns with a strong focus on marketing operations, ensuring the scalability and efficiency of marketing processes.

Main Responsibilities:

  • Develop and implement comprehensive demand generation strategies aligned with company objectives, leveraging HubSpot's capabilities.
  • Maintain data health within HubSpot by implementing and enforcing best practices for data cleanliness, segmentation, and enrichment.
  • Manage lead scoring, lead lifecycle processes, and marketing attribution models.
  • Oversee the end-to-end execution of integrated campaigns across various channels, including email, LinkedIn, Facebook, Twitter, and other relevant platforms.
  • Utilize HubSpot to design, deploy, and analyze email campaigns that nurture leads through the buyer's journey, optimizing for engagement and conversion.
  • Collaborate with our digital agency to develop and optimize pay-per-click (PPC) campaigns and maintain a good understanding of search engine optimization (SEO) best practices.
  • Monitor and analyze campaign performance data to identify areas for improvement and make data-driven adjustments to optimize results.
  • Develop KPIs, track key metrics, and provide regular performance reports to stakeholders, highlighting successes and recommending optimizations.
  • Contribute to content planning efforts by providing insights into target audience preferences, content trends, and opportunities.
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels and touchpoints.
  • Stay informed about industry trends, emerging technologies, and best practices to continuously enhance demand generation strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
  • 5+ years of proven experience in demand generation, with a focus on B2B SaaS or technology industries.
  • HubSpot proficiency and certification is a requirement.
  • Strong expertise in email marketing, social media management (LinkedIn, Facebook, Twitter), PPC, and SEO.
  • Proven track record of creating and executing successful demand generation campaigns that drive leads and revenue.
  • Analytical mindset with the ability to derive actionable insights from campaign data.
  • Exceptional communication skills, both written and verbal, to collaborate with cross-functional teams and present findings to stakeholders.
  • Strategic thinker with the ability to develop and execute data-driven plans that align with business objectives.

Compensation:

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, along with a comprehensive benefits package.


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