Digital CRM Specialist

Há 5 dias

Braga, Braga, Portugal Nestlé Sa Tempo inteiro
About Us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group, providing Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide.

We are a multicultural and diverse team of professionals passionate about digital innovation and driving continuous improvement of processes with colleagues across the world.

Position Summary

In this position, you will primarily support some of our Categories.

As a Digital CRM Specialist, you will be responsible for developing and implementing CRM strategies, campaigns, and journeys targeted towards patients, caregivers, and consumers for local brands.

Key Responsibilities
  • Support markets in developing their CRM strategies by informing on the strategy development process, planning necessary strategy workshops together with the markets, and consolidating outcomes of these workshops into agreed local market strategy documents.
  • Leverage existing data capture capabilities at Nestlé Health Science to identify segments for creating and using in local CRM programs, making recommendations of CRM journeys for markets to implement per segment.
  • In partnership with local brand and digital team members, source content (e.g., articles, recipes, videos) to power creation of assets for agreed CRM strategies, either by repurposing existing content or working with NHSc Global Content Studio to develop new content.
  • Drive development of CRM campaign templates that markets can leverage for running ongoing one-shot campaigns for their local brands.
  • Coordinate with Nestlé IMS CRM Services team the setup and execution, on behalf of the markets, of agreed journeys and campaigns in either SFMC or Klaviyo.
  • Leverage existing tools and dashboards to monitor and evaluate performance of local CRM programs using pre-defined key performance indicators (KPIs), reporting back to respective markets, highlighting improvement opportunities.
  • Help the Global B2C CRM team at NHSc to evangelize the eCRM Campaign Factory setup towards markets.
Requirements

More than 5 years in digital marketing/eBusiness, preferably with experience working on marketing communications for consumer brands, and over this period successfully delivered on KPIs, especially top and bottom-line business results.

Solid experience in project management and stakeholder management, in a multinational environment.

End-to-end experience in developing and implementing CRM programs, defining content, segmentation, and orchestration strategies and building and setting up campaigns with external partners (e.g., creative agencies).

Used to work independently and manage multiple projects simultaneously.

Excellent communication, coordination, and problem-solving skills.

Ability to analyze campaign performance data and provide recommendations based on insights.

What We Offer

Here at NBS Lisbon, we care about our talents, continuously working to have our teams engaged and people achieving their best professional performance, without forgetting personal development and work-life balance.

Joining NBS Lisbon will bring you:

  • Development of expertise in Nestlé's Shared Services Business.
  • Immersion in a culturally diverse team.
  • Local and International Exposure.
  • Flexible working environment.
  • Engagement and wellbeing activities.
  • Competitive salary: $120,000 - $180,000 per annum.
  • Annual bonus according to your performance.
  • Flex Benefits - choose benefits suitable for you.
  • Make part of the Nestlé Club and get discount in several partners.
  • Free coffee at the office.
  • Company equipment according to professional needs.
  • Medical Support available at the office.
  • E-learning courses and training program to get you where you aim to be.
  • Career progression and possibilities for International Career.

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