Digital Marketing Strategist for Consumer Brands
Há 16 horas
We are seeking a skilled Digital Marketing Strategist to join our team in Lisbon. As a CRM Expert, you will play a key role in developing and implementing CRM programs that drive business results for Nestle's Consumer brands.
Responsibilities:- Develop and execute CRM strategies for local markets, focusing on patient, caregiver, and consumer engagement
- Leverage data capture capabilities to identify segments and create targeted CRM journeys
- Collaborate with brand and digital teams to source content and develop assets for CRM campaigns
- Drive the development of CRM campaign templates and coordinate execution with Nestle IMS CRM Services
- Monitor and evaluate CRM program performance using pre-defined KPIs
- Over 5 years of experience in digital marketing/eBusiness, preferably with experience working on marketing communications for Consumer brands
- Solid experience in project management and stakeholder management in a multinational environment
- End-to-end experience in developing and implementing CRM programs
- Excellent communication, coordination, and problem-solving skills
- Ability to analyze campaign performance data and provide recommendations based on insights
- Development of expertise in Nestle's Shared Services Business
- Immersion in a culturally diverse team
- Local and International Exposure
- Flexible working environment
- Engagement and wellbeing activities
- Competitive salary: €60,000 - €80,000 per annum, depending on experience
- Annual bonus according to performance
- Flex Benefits, including health insurance and retirement plan
- Free coffee and company equipment
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