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Director of Digital Storytelling
3 semanas atrás
**About SWEAT Economy**:
SWEAT Economy is a pioneering platform transforming the fitness industry into a rewarding experience. With over 15 million active wallet holders across 170+ countries, we're revolutionizing the way people engage with crypto and movement. Our vision is to create a Movement Economy that empowers individuals to turn their passion for fitness into real value.
**The Role:** As the Director of Digital Storytelling at SWEAT Economy, you'll be responsible for crafting and executing a strategic content plan that captivates both crypto enthusiasts and mainstream audiences. Your mission will be to position the SWEAT token as a revolutionary asset through innovative storytelling, driving community growth and brand awareness.
**Key Responsibilities:**
* Develop, publish, and monitor external content across social media, blogs, website, PR, and video, ensuring alignment with our brand tone and big-picture goals
* Design and execute content strategies aimed at growing our token holder base, focusing on engaging the Web3 community, educating users, and driving use cases for SWEAT tokens
* Create tailored messaging for X, Reddit, YouTube, and Telegram to maximize engagement and conversion
* Establish and uphold brand voice guidelines, empowering the team to communicate on-brand with confidence and clarity
* Work hand-in-hand with product, marketing, BD, and community teams to keep messaging cohesive across all fronts
* Oversee content initiatives end-to-end, ensuring timely, consistent, and high-quality delivery
* Use analytics to sharpen content strategies, focusing on KPIs like token holder acquisition and engagement metrics across channels
**Requirements:**
* 5+ years of experience in creating stories that resonate with the crypto-native community
* Proficiency in Web3 trends, protocols, best practices, and languages
* Stress-resilience, fast learning, and adaptability under pressure
* Proactive and self-starting, taking ownership and running with projects from concept to completion
* Outstanding communication skills, articulate and polished, with fluent or native English
**What We Offer:**
* Competitive salary: $120,000 - $180,000 per year, depending on experience
* Opportunity to work with a pioneering platform in the crypto-fitness space
* Collaborative and dynamic work environment
* Professional development opportunities
**Join Our Team:**
We're looking for an experienced digital storyteller who can help us shape the future of SWEAT Economy. If you're passionate about crypto, fitness, and innovation, we'd love to hear from you