Digital Program Manager
3 semanas atrás
Job Summary
The Digital Program Manager will oversee and support digital programs for Nestlé businesses and/or markets to ensure successful execution of digital initiatives. This role will serve as the main interface between the Business, markets, agencies, Nestlé IT, and the Integrated Marketing Services (IMS) Website & D2C Service operation team.
Key Responsibilities
- Manage optimization projects/initiatives across websites in scope by understanding business needs, ensuring implementation, and reporting on project status and results.
- Ensure needs are properly understood by implementation partners (agencies or internal).
- Build and deliver training to markets on newly built features.
- Coordinate business requests with other Website Optimization services resources (Content, SEO, Analytics).
- Monitor and analyze KPIs, present actionable insights to business.
- Create and maintain Standard Operating Procedures and documentation.
- Organize team ways of working (meet targets and goals, provide FTR solutions, follow estimates and deadlines).
Requirements
- Excellent speaking, writing, and editing skills in English.
- Hands-on experience with Website project management with multiple stakeholders (at least 3 years).
- Meeting deliverable requirements, service level agreements, and specific targets.
- Excellent communication skills (team collaboration, call, chat, email, tickets, etc.) with excellent response times.
- Able to manage both speed and quality.
- Hands-on experience with Content Management Systems (preferably Drupal 7 and 8), SEO, and analytic tools (at least 3 years).
- Solid understanding of analytics and content optimization concepts and tools (Google marketing Platform, Google Optimize).
- Solid understanding of SEO concepts and tools (ideally BrightEdge, DeepCrawl...).
- Solid understanding of user experience optimization concepts and tools (SessionCam, Usabilla).
- Familiarity with benchmarking tools (ideally SimilarWeb).
- Ability to work with ticketing and workflow tools.
- Experience working in a corporate and multi-cultural environment.
- At least 1 year experience managing (overseeing) a team from a Project Lead perspective.
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