Digital Transformation Strategist for Women's Health
Há 6 dias
About Organon:
Organon is a global healthcare company dedicated to delivering innovative health solutions that empower women, their families, and communities worldwide. With a portfolio of trusted brands and a commitment to excellence, we strive to make a meaningful difference in the lives of those we serve.
Overview of the Role:
We are seeking a seasoned Digital Transformation Strategist to join our team as the Global Director of Digital Engagement. This key position will play a pivotal role in shaping and executing Organon's digital engagement strategy across various channels and geographies.
Main Responsibilities:
- In collaboration with the Customer Engagement team, partner with Global Franchise Leads and Markets to design, plan, support execution, and monitor digital strategies and campaigns.
- Work closely with Business Technology to drive the evolution of digital capabilities, ensuring seamless integration with Franchises and Markets' aspirations.
- Act as a coach and advisor to global markets, supporting and challenging their digital engagement plans to achieve business objectives.
- Lead the continual evaluation of digital services delivery across Organon's markets, identifying opportunities for improvement and driving changes to the operating model.
- Foster change by co-creating new digital experiences and capabilities with stakeholders and markets at the center, contributing to a global-to-local operating model.
- Align strategies and actions with the broader omnichannel roadmap, proactively defining opportunities, risks, and interdependencies with existing or future capabilities.
- Champion changes, convening stakeholders and driving initiatives to navigate and implement necessary transformations.
- Owning the roadmap of Web Engagement Capabilities for HCPs (e.g., Organon Pro) and social media capabilities, ensuring a cohesive and impactful presence aligned with brands' strategy and compliance.
- Scouting for emerging trends and technologies, fostering innovation and pushing boundaries to maintain competitive advantage.
- Leading a community of digital and social media leads, bringing thought leadership on engagement capabilities and campaign execution to drive business impact.
- Co-creation efforts with countries around the globe to ensure successful buy-in and change management.
- A strong advocate of value demonstration, measuring benefits and translating them into business impact, serving as an effective bridge between Business Technology and business stakeholders.
- Driving continuous improvement initiatives, seeking opportunities to enhance processes and standardize practices.
Your Profile:
- Bachelor's or master's Degree, preferably in Innovation or Digital Master.
- 8+ years of experience in omnichannel marketing, with a focus on digital engagement, Salesforce Marketing Cloud, automation, recommendation engines, social media, paid channels.
- Exceptional leadership skills, resilience, and ability to inspire transformative change while maintaining a steadfast focus on value demonstration.
- Proficient in influencing stakeholder groups, distilling actionable next steps, and fostering a culture of continuous improvement.
- Proven experience in managing vendors with a large number of contractors.
- Strong project management skills and ability to thrive in a high-pressure environment.
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