Senior Lifecycle Marketing Lead
1 dia atrás
**Job Summary:**
We are seeking a Senior Lifecycle Marketing Manager to join our team at Sweatcoin. The ideal candidate will be responsible for developing and implementing CRM strategies that drive user engagement, retention, and activation.
About the Role:
- Contribute to the development and refinement of Sweatcoin's CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.
- Plan, execute, and optimize one-off and recurring campaigns, including copywriting, design briefing, implementation, and performance reporting.
- Map and improve the lifecycle journey, enhancing triggers, targeting, and content for different user segments.
- Design and implement automated workflows and triggers to elevate the customer experience using a data-driven approach.
- Partner with data analysts to test, learn, and iterate on campaigns, and work with product managers to launch features that drive KPIs.
- Identify opportunities to segment audiences and personalize content based on user behaviors and preferences.
- Continuously refine and automate email, push notifications, and IAM communication to ensure timely, relevant, and engaging messaging.
About You:
- You have over 3 years of CRM, retention, or email marketing experience, ideally in B2C companies.
- You are proficient with CRM platforms like Braze, Hubspot, Iterable, or MoEngage, and adept at creating workflows and troubleshooting automation.
- You are numerically proficient with tools like Looker, Amplitude, or Tableau, and experienced in crafting hypotheses and running experiments.
- You have a strong ability to guide email design and craft compelling copy, with a knack for improving conversion rates.
- You have proven experience working with developers, analysts, and other stakeholders to deliver successful campaigns.
- You possess strong strategic thinking, problem-solving skills, and attention to detail, with a proactive approach to owning and driving projects.
About Sweatcoin:
- We are redefining how people interact with their health and wellness goals.
- We value innovation and impact.
- We offer remote-friendly & flexible hours, work from anywhere, with performance focused on results, not hours.
- We provide Apple devices for work, health insurance coverage, WellBeing program, and unlimited time-off policy.
Estimated Salary: $80,000 - $110,000 per year
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