Digital Marketing Expert for German-speaking Audience

Há 2 dias


Lisboa, Lisboa, Portugal Virtuagym Tempo inteiro

We are seeking a talented Digital Marketing Specialist to join our Marketing team in Virtuagym, a leading innovator in the digital health and fitness domain. The successful candidate will be responsible for owning and improving the marketing mix for the DACH region and helping us enhance our content and reach our German-speaking audience more effectively.

As a Digital Marketing Specialist, you will work closely with your colleagues in marketing, as well as with DACH stakeholders in Sales and CS, to ensure our brand message is consistently conveyed across various platforms. You will report to the Content Marketing Manager and be responsible for gaining a deep understanding of our customers and prospects, finding new and innovative ways to target and engage them across all marketing channels.

The ideal candidate will have a minimum of 3 years of copywriting experience, preferably in the fitness industry, and native-level proficiency in German with excellent writing and editing skills. Proficiency in English is also required for effective communication with the team. Strong understanding of the fitness industry, including current trends and terminology, is essential.

You will be responsible for developing original content in German, creating compelling and attention-grabbing campaigns for high-impact interactions, localizing existing English content into German, implementing SEO best practices, and establishing and reporting on metrics that help refine the performance of these initiatives.

In return, you can expect a competitive salary of $80,000 per year, a remote working arrangement, a home office set-up and hardware provided by the company, and access to video-on-demand workouts and meditation through the VG platform. You will also have unlimited access to on-demand coaching with psychologists via chat, phone, or video call.



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