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Content Marketing Expert

1 semana atrás

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The Company Overview

Nutrium is a leading health tech company transforming the way people engage with nutrition globally. With a mission to make real nutrition accessible to everyone, we're driven by core values that guide every decision we make.

We believe everyone can make an impact, regardless of job title or experience. We value teamwork, continuous improvement, and strive for excellence. Our journey is fueled by these values, which have helped us improve the experience of nutrition professionals and patients through our top-rated nutrition counseling platform.

About the Role:

As the SEO & Content Marketing Specialist, you'll be crucial in shaping Nutrium's content strategy for B2B audiences in the corporate benefits sector. Your primary focus will be creating high-quality content that drives traffic and conversions, while ensuring alignment with SEO best practices.

Responsibilities:

  • Develop strategic content for top and middle-of-funnel B2B audiences, including blogs, white papers, case studies, landing pages, and LinkedIn posts;
  • Analyze traffic, engagement, and conversion rates to refine content effectiveness;
  • Collaborate with cross-functional teams to drive marketing success;
  • Research trends and content opportunities in the B2B corporate benefits sector, proposing creative ideas to maximize impact.