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As a customer marketing manager at Rival, you'll develop and execute customer marketing strategies to drive retention, engagement, and advocacy throughout the customer lifecycle. You'll design and lead campaigns targeting critical customer milestones, ensuring measurable impact on retention and revenue. Additionally, you'll manage customer advocacy initiatives by project managing the creation of impactful case studies, success stories, and other gated content to enhance lead nurture flows, support Sales and Customer Success teams, enhance customer marketing programs, and build brand loyalty.
