Product Marketing Manager

3 semanas atrás

Guarda, Guarda, Portugal Canonical Ltd Tempo inteiro
About the Role

The Product Marketing Manager - IoT will be responsible for developing marketing strategy and go-to-market plans at a global level for Canonical's IoT portfolio. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions.

Key Responsibilities
  • Develop go-to-market planning and execution for Canonical's range of IoT products
  • Lead on content dissemination planning, campaign development and planning for product launches
  • Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers
  • Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
  • Work with other teams to plan events, webinars and support paid and social media promotion
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns
  • Monitor the competitive landscape to define product positioning that differentiates
Requirements
  • Possession of passion for IoT and some exposure to the embedded space
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Conversant in go-to-market strategies and methodologies
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Growth mindset - someone who is not afraid to think big and take on risk
About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

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