Senior Product Marketing Director
Há 1 mês
The Senior Product Marketing Manager will be responsible for developing and implementing a comprehensive product marketing strategy that aligns with overall business objectives. This involves analyzing market trends, customer needs, and competitive landscape to inform target markets and positioning strategies for products.
Key Responsibilities
• Define the value proposition of Paddle's products and develop messaging that highlights unique features, benefits, and competitive advantages.
• Serve as a key liaison between the product management team and the marketing team, ensuring effective communication and collaboration.
• Collaborate with various teams to ensure a cohesive approach and consistent messaging across all touchpoints.
• Conduct comprehensive market research and gather customer insights to analyze the competitive landscape and identify opportunities for product growth and improvement.
Requirements
• Exceptional research, ideation, and writing skills.
• Ability to scope and deliver Product Marketing strategies that align with market insights and business targets.
• Comfortable managing stakeholder expectations and prioritizing requests.
About Paddle
Paddle offers SaaS companies a different approach to their payment infrastructure. We're a Merchant of Record for our customers, taking away 100% of the pain of payment fragmentation. We're backed by investors and serve over 3000 software sellers in 245 territories globally.
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