Digital Experience Manager

3 semanas atrás


Lisboa, Lisboa, Portugal Bosch Tempo inteiro
Job Title: Digital Experience Manager

We are seeking a highly skilled Digital Experience Manager to join our team. As a key member of our strategic project team, you will be responsible for developing, managing, and optimizing our new website to enhance user experience, increase traffic, and drive lead generation for our hardware & software products.

  • Develop and implement a comprehensive digital experience strategy to improve user engagement and conversion rates.
  • Collaborate with cross-functional teams to ensure the website aligns with our business goals and marketing strategies.
  • Analyze website performance metrics and user behavior to identify opportunities for conversion rate optimization (CRO).
  • Conduct A/B testing and other experiments to improve conversion rates and user engagement.
  • Collaborate with content creators to ensure website content is optimized for search engines and user experience.
  • Monitor and report on website analytics and performance, providing insights and recommendations for continuous improvement.
  • Develop and implement SEO strategies to improve organic search rankings and drive targeted traffic.
  • Coordinate with developers and designers to implement website changes and improvements.

Qualifications

What distinguishes you:

  • Bachelor's degree in Marketing, Digital Media, or a related field.
  • Experience with website analytics tools and the ability to analyze data to drive decision-making.
  • Proven experience in digital experience management, with a strong focus on SEO and CRO.
  • Strong understanding of web design principles and user experience (UX) best practices.
  • Proficiency in A/B testing and other conversion optimization methodologies.
  • Excellent project management and organizational skills.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Familiarity with CMS platforms and basic HTML/CSS knowledge is a plus.
  • Fluency in German and English (written and spoken).

Additional Information

What we offer you:

Challenges in an international environment | career opportunities in one of the best companies in the world | flexible hours | medical services | discounts for employees | sports and health related activities | canteen | good access to public transports | space for creativity.


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