Chief Growth Strategist

Há 1 mês


Aveiro, Aveiro, Portugal Canonical Tempo inteiro
About Canonical

Canonical has been providing open source solutions to developers since 2004, enabling them to build innovations such as public cloud, machine learning, robotics, or blockchain.

The Ideal Candidate

We are seeking a Chief Growth Strategist to join our team and execute on our growth hacking strategy. As a team, we are passionate about technology adoption patterns, visitor data respect, and open source usage in marketing. The ideal candidate is enthusiastic about technology, technology marketing, and technology use in marketing.

Role Overview

The Chief Growth Strategist will lead the growth engineering team, responsible for driving commercial results for Canonical through data and technology. Key responsibilities include designing, implementing, and operating Canonical's marketing technology stack, owning reporting and analytics throughout the customer lifecycle, developing and tracking OKRs and conversion rates, and optimizing lead scoring and lead flow.

Key Responsibilities
  • Lead the growth engineering team in driving commercial results for Canonical.
  • Design, implement, and operate Canonical's marketing technology stack.
  • Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimize lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
  • Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
  • Drive Return On Ad Spend optimization through attribution methodologies, advanced targeting, and channel exploration.
About the Role

This role reports to the VP of Marketing and can be based in the Europe, Middle East, and Africa time zones. Our company largely works from home.

What You'll Need to Succeed

To succeed in this role, you'll need to have experience in growth hacking, data analysis, and marketing automation. Strong communication and leadership skills are essential, as well as a passion for technology and marketing.


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