Director of Data-Driven Marketing Strategy
Há 4 dias
Company Overview: Palermo Advisors is a leading sports betting and gaming entertainment company, revolutionizing the industry with its innovative approach. Our vision is to deliver the most exciting and trusted experience for our customers.
Job Summary: We are seeking a highly skilled Director of Data-Driven Marketing Strategy to lead our CRM intelligence function, analyzing rewards spend and campaign effectiveness. This leader will translate analysis into insightful recommendations, ensuring the best value for our players.
Key Responsibilities:
- Ideate Analysis Approach: Develop a robust analysis approach to monitor the overall ROI of CRM initiatives and spend, including promotional/bonus spend across campaign types and efforts.
- Define Target State: Help define the target state of the ongoing transformation of our existing CRM function throughout 2025, standing up new teams, functions, and roles required to achieve it.
- Predictive Data Models: Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams.
- Stakeholder Updates: Regularly update different stakeholders, including CRM and Country leaders, with precise information and insights to enable thought partnering and executive decision making.
- Spending Strategy: Collaborate with the Head of Cila CRM in the design of the overall spending strategy for Canada and broader CILA region.
- CRM Innovations: Identify best-in-class CRM innovations based on industry experience and best practices, including AI-powered reach outs and real-time personalized offers.
Requirements:
- English Skills: Completely fluent written and spoken English skills.
- Location: Must be based (or willing to relocate) and authorized to work in London, Barcelona or Lisbon.
- Experience: Minimum 7 years of experience in analysis and/or data intelligence roles in B2C companies with high volume of promotional spending.
- Leadership: At least 3 of those years leading teams of analysis and presenting to executives.
- BI Tools: Completely proficient using BI and data manipulation software.
- Predictive Models: Experienced in the design of predictive models and algorithms based on customer data insights.
- Education: Preferred: BA or similar degree in Data Science, Advanced Analytics or Marketing Economics.
-
Director of Data Strategy
Há 3 dias
Lisboa, Lisboa, Portugal TN Portugal Tempo inteiroWe are looking for a Data and Analytics Business Director to provide guidance and support to our company on data & analytics principles, methodologies, tools, and best practices.About the TeamThe Organon Data and Analytics organization is transforming the availability and consumption of data to enable artificial intelligence and data-driven insights for...
-
Director Of Data Operations And Strategy
Há 2 dias
Lisboa, Lisboa, Portugal Unit4 Nv Tempo inteiroDirector of Data Operations and StrategyFull-timeCompany DescriptionWe are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions.We've innovated and taken a new approach to delivering ERP that works for people.Self-driving, adaptive and intuitive software that is changing the way people...
-
Marketing Director
3 semanas atrás
Lisboa, Lisboa, Portugal Corecruitment Ltd Tempo inteiroJob Title: Director of Marketing Location: Lisbon, Portugal Salary: €40,000 gross per annum We are seeking an experienced and strategic Marketing Director to lead the marketing efforts for a dynamic and growing hospitality brand. You will be responsible for managing digital campaigns, content creation, brand activations, and strategic partnerships to...
-
Director of Global Marketing Strategy
Há 3 dias
Lisboa, Lisboa, Portugal Regiondo Tempo inteiro**About Regiondo**We are a dynamic and fast-growing company with headquarters in Munich and offices in France, Italy, and Romania. Our teams are located in several more countries, serving tour and activity providers from all over Europe. We digitize their business and help them sell more through our innovative software solution and partnerships with...
-
Director of Data Operations and Strategy
Há 5 dias
Lisboa, Lisboa, Portugal TN Portugal Tempo inteiroSocial network you want to login/join with:Director of Data Operations and Strategy, LisbonClient: Unit4Location: Lisbon, PortugalJob Category: OtherEU work permit required: YesJob Reference:d07d20015e28Job Views:3Posted:16.03.2025Expiry Date:30.04.2025Job Description:We are seeking a dynamic and results-driven Director of Data Operations and Strategy to...
-
Data Strategy Director
Há 2 dias
Lisboa, Lisboa, Portugal Unit4 Nv Tempo inteiroAbout Unit4 NVWe are a company that empowers people in service organizations with innovative Enterprise and Business software solutions. Our approach to delivering ERP is self-driving, adaptive, and intuitive, changing the way people work. We want our customers and their people to thrive.Job Description:We seek a dynamic Director of Data Operations and...
-
Director Of Data Operations And Strategy
Há 2 dias
Lisboa, Lisboa, Portugal Unit4 Nv Tempo inteiroDirector of Data Operations and StrategyFull-timeCompany DescriptionWe are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions.We've innovated and taken a new approach to delivering ERP that works for people.Self-driving, adaptive and intuitive software that is changing the way people...
-
Director Of Data Operations And Strategy
Há 4 dias
Lisboa, Lisboa, Portugal Unit4 Tempo inteiroWe are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We've innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people...
-
Director of Enterprise Data Strategy
Há 4 dias
Lisboa, Lisboa, Portugal Unit4 Tempo inteiroTransforming Business with DataAs a key member of our team, you will play a critical role in driving the adoption of data as a strategic asset, fostering a data-driven decision-making culture, and identifying emerging trends in data technologies. Your expertise will be instrumental in shaping our data strategy, aligning with overall business objectives, and...
-
Director of Market Strategy
Há 4 dias
Lisboa, Lisboa, Portugal Descompagnons Trabalho Temporário Lda Tempo inteiroDirector of Market StrategyWe are looking for a highly motivated Director of Market Strategy to lead our business development efforts in Europe.The successful candidate will be responsible for developing and executing market strategy plans to drive sales growth and increase market share.They will also work closely with clients and stakeholders to understand...
-
Director of Digital Strategy
Há 5 horas
Lisboa, Lisboa, Portugal MasterCard Tempo inteiroAbout UsMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper.We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.Our technology and innovation, partnerships, and...
-
Performance Marketing Director
Há 6 dias
Lisboa, Lisboa, Portugal Descompagnons Trabalho Temporário Lda Tempo inteiro**About the Job**We are looking for a talented Performance Marketing Director to join our team at Descompagnons Trabalho Temporário Lda. As a key member of our growth-focused consumer commerce brand, you will be responsible for leading the entire paid acquisition and performance marketing strategy.**Responsibilities:**Lead the paid acquisition and...
-
Director Of Product
Há 3 dias
Lisboa, Lisboa, Portugal Usercentrics Tempo inteiro.Location Hybrid in Lisbon (minimum of 2 days a week from the office) SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS Usercentrics is a global leader in data privacy and privacy-led marketing solutions.We believe there is no need for a trade-off between growth and privacy compliance.Our vision is to unlock the potential of data privacy to empower a thriving...
-
Data-Driven Marketing Specialist
Há 5 dias
Lisboa, Lisboa, Portugal Galp Energia España Sau Tempo inteiro**Galp Energia España Sau: A Company in Motion**As a leading energy company, we've been part of society for generations, constantly adapting to the changing world around us. At Galp, you'll find a unique blend of tradition and innovation, where you can grow and develop your skills in a dynamic environment.**Marketing Automation Specialist Wanted**We're...
-
Director of Data Innovation
Há 2 dias
Lisboa, Lisboa, Portugal Unit4 Nv Tempo inteiroWe are looking for a seasoned Director of Data Innovation to drive the adoption of data as a strategic asset within our organization. As a key member of our team, you will oversee the development and implementation of our data strategy, ensuring alignment with overall business objectives.Responsibilities:Strategic Leadership: Lead the development and...
-
Marketing Strategy Specialist
1 dia atrás
Lisboa, Lisboa, Portugal Tbwa ChiatDay Inc Tempo inteiroMarketing Strategy Specialist Job SummaryWe are seeking a skilled Marketing Strategy Specialist to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and execute marketing strategies that drive business growth and...
-
Director of IT Operations and Strategy
Há 2 dias
Lisboa, Lisboa, Portugal Inspired Education Group Tempo inteiroAbout Inspired Education GroupWe are a leading global group of premium schools, utilising proven educational practices from every corner of the globe to provide a world-class learning experience to over 90,000 students.Our mission is to inspire students to achieve their full potential through innovative, technology-driven education. As a Director of IT...
-
Data-Driven Marketing Specialist
Há 4 dias
Lisboa, Lisboa, Portugal Dentsu Aegis Network Ltd. Tempo inteiroJob Summary:We are seeking a skilled and results-driven Data-Driven Marketing Specialist to join our team at Dentsu Aegis Network Ltd. As a key member of our digital marketing department, you will be responsible for driving business growth through the development and execution of strategic marketing plans.Main Responsibilities:Develop and execute data-driven...
-
Marketing Director
4 semanas atrás
Lisboa, Lisboa, Portugal Michael Page Tempo inteiroSobre o nosso clienteOur client is an international company in Lisbon, Madrid, and Dubai is seeking an experienced and visionary Marketing Director to lead its marketing efforts.Descrição- Design and implement a comprehensive marketing strategy aligned with the company's business objectives.- Monitor market trends and competitive activities to identify...
-
Head Of Performance Marketing
Há 5 dias
Lisboa, Lisboa, Portugal Descompagnons Trabalho Temporário Lda Tempo inteiro.Head of Performance Marketing - 25031201 LisboaOur client is a growth-focused consumer (DTC) commerce brand with multiple hero products that they are scaling aggressively.The business thrives on paid media, driving customer acquisition and revenue through platforms like Meta (Facebook/Instagram), Google, YouTube, Applovin, Pinterest, Taboola, and...