Director of Data-Driven Marketing Strategy

Há 4 dias


Lisboa, Lisboa, Portugal Palermo Advisors Tempo inteiro

Company Overview: Palermo Advisors is a leading sports betting and gaming entertainment company, revolutionizing the industry with its innovative approach. Our vision is to deliver the most exciting and trusted experience for our customers.

Job Summary: We are seeking a highly skilled Director of Data-Driven Marketing Strategy to lead our CRM intelligence function, analyzing rewards spend and campaign effectiveness. This leader will translate analysis into insightful recommendations, ensuring the best value for our players.

Key Responsibilities:

  1. Ideate Analysis Approach: Develop a robust analysis approach to monitor the overall ROI of CRM initiatives and spend, including promotional/bonus spend across campaign types and efforts.
  2. Define Target State: Help define the target state of the ongoing transformation of our existing CRM function throughout 2025, standing up new teams, functions, and roles required to achieve it.
  3. Predictive Data Models: Identify and prioritize needs for critical predictive data models required to inform campaign automation around player journeys, and lead development of them in partnership with Data Science teams.
  4. Stakeholder Updates: Regularly update different stakeholders, including CRM and Country leaders, with precise information and insights to enable thought partnering and executive decision making.
  5. Spending Strategy: Collaborate with the Head of Cila CRM in the design of the overall spending strategy for Canada and broader CILA region.
  6. CRM Innovations: Identify best-in-class CRM innovations based on industry experience and best practices, including AI-powered reach outs and real-time personalized offers.

Requirements:

  • English Skills: Completely fluent written and spoken English skills.
  • Location: Must be based (or willing to relocate) and authorized to work in London, Barcelona or Lisbon.
  • Experience: Minimum 7 years of experience in analysis and/or data intelligence roles in B2C companies with high volume of promotional spending.
  • Leadership: At least 3 of those years leading teams of analysis and presenting to executives.
  • BI Tools: Completely proficient using BI and data manipulation software.
  • Predictive Models: Experienced in the design of predictive models and algorithms based on customer data insights.
  • Education: Preferred: BA or similar degree in Data Science, Advanced Analytics or Marketing Economics.


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