Strategic Marketing Director
Há 1 mês
Acolad is a leading provider of language and content solutions, with a global presence in 25 countries and a network of over 2,500 internal experts worldwide. Our company offers cutting-edge technologies and services to drive business growth and innovation.
Job SummaryWe are seeking an experienced Marketing Program Manager for our Acolad Life Sciences division. The successful candidate will be responsible for planning, executing, and optimizing marketing programs that drive brand visibility, engagement, and growth.
Main Responsibilities- Develop and Execute Marketing Programs: Create and implement effective marketing strategies to enhance awareness of Acolad's brand and its value-added services within the life sciences industry.
- Manage Demand Generation: Oversee events, account-based campaigns, and digital initiatives aimed at targeted engagement and lead generation.
- Event Planning and Logistics: Coordinate end-to-end event planning, ensuring exceptional experiences and measurable return on investment (ROI).
- Reporting and Analysis: Provide detailed reports on event and campaign performance, analyze results, and suggest enhancements for future initiatives.
- Client Relationship Management: Manage client contact databases, personalize direct mailing campaigns, and foster positive relationships with current and potential clients.
- Channel Marketing: Execute channel marketing campaigns to broaden outreach and impact.
- Budget Management: Oversee budget and ensure timely execution of programs.
- Experience: 3+ years in B2B field marketing, with experience in the life sciences or regulated industries preferred.
- Track Record: Proven success in developing and executing marketing programs that generate leads, accelerate pipeline, and increase brand awareness.
- Multichannel Experience: Familiarity with different marketing channels and techniques, including events, paid advertising, emailing, inbound and content, SEO, social media, partnerships, etc.
- Analytical Skills: Strong analytical skills and ability to prioritize tasks.
- CRM Systems: Experience with marketing automation and CRM systems, preferably Hubspot and Salesforce.
- Communication: Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Project Management: Strong project management skills, with the ability to manage multiple programs simultaneously.
- Language: Fluency in English (spoken and written), with other languages valued.
- Market Knowledge: Knowledge of North American and EU markets, with familiarity with APAC markets a plus.
- Global Opportunities: Possibility to work from one of our offices in Portugal, North America, UK, Ireland, or Spain.
- Cultural Environment: A unique opportunity to work interactively with worldwide markets (NA, Europe, APAC).
- Fast-Growing Company: A fast-growing company with a multicultural environment.
- Hybrid Work Model: A hybrid work model with 2 out of 5 days home.
- Competitive Salary: A competitive salary and performance-based bonus.
- Talented Team: A fun, collaborative, and creative team of 30+ experienced marketing professionals.
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