Marketing Loyalty Program Manager
3 semanas atrás
At Fedex Eu, we are seeking a skilled Marketing Loyalty Program Manager to support the management, development, and execution of FedEx Rewards across multiple European markets. The ideal candidate will have a minimum of 3 years of experience managing or supporting loyalty and rewards programs, particularly within a multi-market, cross-functional, and regulatory-sensitive environment.
Key Responsibilities:
- Manage Loyalty Programme Implementation: Support the management, development, and execution of FedEx Rewards across multiple European markets, ensuring that the programme continues to provide engaging, value-driven experiences and rewards for customers while meeting business goals.
- Cross-Functional Collaboration Across Markets: Work closely with teams in different European markets to ensure the loyalty programme is effectively implemented and tailored to local market needs. Collaborate with marketing, legal, finance, and sales teams across regions to ensure a unified approach to programme design and execution.
- Go-to-Market: Develop and create the campaigns, assets, and collateral required to support the management, promotion, and expansion of the programme.
- Programme Enhancements: Work with the Programme owner to identify improvements to the reward journeys, bonus offer strategy, reward catalogues, and member experience.
- Scheme Management: Proactively monitor rewards and points redemption rates to manage customer engagement and take corrective actions as appropriate.
- Ensure Compliance with EU Regulatory and Legal Frameworks: Collaborate with legal and compliance teams to ensure all loyalty programme activities, including data collection, storage, and customer communications, adhere to EU regulations such as GDPR, data privacy, and consumer protection laws.
- Budget Management: Support the budgeting process ensuring efficient allocation of resources, controlling expenses, and tracking program ROI to align with overall business objectives.
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