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Performance Marketing Leader

1 semana atrás

Lisboa, Lisboa, Portugal Air Apps Tempo inteiro

Air Apps is a leading developer of high-quality utility and productivity apps. We are committed to building products that enrich people's lives by combining Apple's simplicity with innovative solutions.

Our Mission

At Air Apps, we strive for delivering exceptional experiences to our users. Our portfolio includes top-ranked apps like Translate Now and Calculator Air, which are among the fastest-growing in their categories. With over 100 million downloads and more than 2 million ratings averaging 4.7 stars, we are dedicated to providing innovative solutions that make life easier.

The Job

As a User Acquisition Manager at Air Apps, you will be responsible for leading efforts to attract and retain new users across multiple acquisition channels. You will leverage data-driven insights and performance marketing best practices to optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

Key Responsibilities

  • Develop and execute multi-channel user acquisition strategies.
  • Set up, monitor, and optimize advertising campaigns for maximum ROI.
  • Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools.
  • Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
  • Familiarity with ad platforms, analytics tools, and A/B testing methodologies.
  • Strong analytical, strategic thinking, and communication skills.