Digital Marketing Growth Strategist

1 semana atrás


Lisboa, Lisboa, Portugal Beqom Tempo inteiro
Job Purpose

The Demand Generation Manager plays a vital role in driving business expansion by designing and executing targeted marketing initiatives that attract and nurture high-quality leads.

Key Responsibilities
  • Develop and implement comprehensive demand generation strategies aligned with company objectives, leveraging HubSpot's capabilities.
  • Maintain data quality within HubSpot by enforcing best practices for data cleanliness, segmentation, and enrichment.
  • Manage lead scoring, lead lifecycle processes, and marketing attribution models.
  • Execute integrated campaigns across various channels, including email, LinkedIn, Facebook, Twitter, and other relevant platforms.
  • Design, deploy, and analyze email campaigns to nurture leads through the buyer's journey, optimizing for engagement and conversion.
  • Collaborate with our digital agency to develop and optimize pay-per-click (PPC) campaigns and maintain a good understanding of search engine optimization (SEO) best practices.
  • Monitor and analyze campaign performance data to identify areas for improvement and make data-driven adjustments to optimize results.
Requirements
  • A deep understanding of digital marketing principles and best practices.
  • Experience with HubSpot and its capabilities.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.

Beqom offers a competitive salary range of $80,000 - $110,000 per year, depending on experience, as well as opportunities for professional growth and development in a dynamic and entrepreneurial environment.



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