Conversion Rate Optimization Specialist
4 semanas atrás
At Hustler Marketing, we're seeking a highly skilled Conversion Rate Optimization Specialist to join our team. As a key member of our digital marketing team, you'll be responsible for enhancing the performance of our clients' e-commerce websites by implementing data-driven strategies that maximize their conversion rates.
About the RoleThe Conversion Rate Optimization Specialist will play a crucial role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. You'll collaborate closely with our copywriters, designers, and web developers to develop and implement tailored, data-driven backend CRO strategies for our clients.
Key Responsibilities- Develop and implement data-driven CRO strategies to enhance client website performance and maximize conversion rates
- Conduct thorough brand audits of clients' websites to identify areas for improvement
- Analyze user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
- Design, execute, and manage A/B and multivariate tests to validate hypotheses and measure the impact of CRO changes implemented
- Optimize client landing and product pages, checkout flows, and overall website architecture
- Collaborate with our internal teams to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
- Monitor and report on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement
- Minimum 3 years of experience in the CRO field
- Proven experience in a similar CRO role, specifically within the e-commerce industry
- Proven track record of improving conversion rates for e-commerce clients
- Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com
- Strong understanding of UX/UI principles and how they affect conversion rates
- Ability to run A/B and multivariate tests from start to finish
- Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience
- Strong communication skills for effectively presenting test results and recommendations to the team and clients
We offer a competitive salary, a dynamic work environment, and opportunities for professional growth and development. If you're a motivated and results-driven individual with a passion for CRO, we encourage you to apply for this exciting opportunity.
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