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Senior Brand Marketing Manager
2 meses atrás
Company Overview
">The company is a global biopharmaceutical organization dedicated to discovering, developing, and delivering innovative medicines that improve patient outcomes.
Salary
">An estimated salary of €60,000 - €80,000 per annum reflects the complexity of this role and the expertise required to excel in it.
Job Description
">This Senior Brand Marketing Manager will be a key member of the cross-functional team, collaborating closely with marketing, sales, and medical affairs to develop campaigns aligned with brand objectives, customer needs, and regulatory requirements.
">The ideal candidate will work with the Brand Lead and Customer Experience Strategist to implement campaigns that follow the strategic brand plan, utilizing an omnichannel, personalized approach to create, edit, and review scientific content for marketing and awareness campaigns.
">This role requires a skilled professional who can ensure that campaigns and user journeys meet customer needs, and all content is clear, concise, and tailored to target audiences.
">Responsibilities include collaborating with global teams and external agencies for content creation, adaptation, and localization, as well as engaging with the content production team to ensure accurate, effective content delivery.
">A successful candidate will stay updated on marketing trends, working with the Customer Experience Strategist to ensure innovation and optimize content based on data and best practices.
">This role also involves leading discussions on campaign tradeoffs, KPIs, and success metrics, as well as collaborating with BI&A teams to use advanced analytics to refine tactics.
">Additionally, the Senior Brand Marketing Manager will work with medical, regulatory, compliance, and legal teams to ensure all content meets necessary guidelines.
">This role requires strong project management skills, with the ability to manage multiple projects and prioritize tasks based on business objectives and deadlines.
">Required Skills and Qualifications
">Proven ability to meet commercial and broader performance objectives.
">Experience in creating promotional materials with a strong interest in marketing and disease awareness.
">Skilled in influencing, collaboration, and project management.
">Background in project management and product launches.
">Experience managing budgets.
">Proficient in using analytical models and translating BI&A insights into actionable tactics.
">Expertise in customer strategy, content production, and digital marketing.
">High fluency in English.
">Sales experience is a plus.
">Benefits
">The company offers a unique opportunity to be part of a leading global biopharmaceutical organization, working on innovative and impactful campaigns in key therapeutic areas.
">Others
">This role provides a chance to work with a talented team, contribute to meaningful projects, and grow professionally in a dynamic environment.
