Senior Brand Manager

Há 11 horas


Porto, Porto, Portugal Michael Page Tempo inteiro

Sobre a nossa empresa

A global biopharmaceutical company dedica-se à descoberta, desenvolvimento e entrega de medicamentos inovadores que ajudam pacientes a superar doenças graves.

Descrição

O key member do time interdisciplinar colabora estreitamente com marketing, vendas e assuntos médicos para desenvolver campanhas alinhadas com os objetivos da marca, necessidades do cliente e requisitos regulatórios.

Trabalha com o Brand Lead e o Estrategista de Experiência do Cliente para implementar campanhas que seguem o plano estratégico da marca.

Utiliza uma abordagem omnicanal e personalizada para criar, editar e revisar conteúdo científico para campanhas de marketing e conscientização, incluindo materiais como folhetos, sites, vídeos e mídias sociais.

Garante que as campanhas e jornadas do usuário atendam às necessidades do cliente e que todos os conteúdos sejam claros, concisos e adaptados aos públicos-alvo.

Foca na eficiência do conteúdo, colaborando com equipes globais e agências externas para a criação, adaptação e localização de conteúdo, utilizando um abordagem lean de reutilização.

Mantém-se atualizado sobre tendências de marketing, trabalhando com o Estrategista de Experiência do Cliente para garantir inovação e otimizar conteúdo com base em dados e melhores práticas.

Lida com discussões sobre trade-offs de campanha, indicadores-chave de desempenho (KPIs) e métricas de sucesso.

Colabora com equipes de BI&A para utilizar análises avançadas para afinar táticas.

Trabalha com times médicos, regulatórios, de conformidade e jurídicos para garantir que todos os conteúdos atendam aos requisitos necessários.

Gestiona vários projetos e prioriza tarefas com base em objetivos comerciais e prazos.

Vantagens:

Uma empresa líder no setor oferece ao candidato a oportunidade de estar parte de uma organização global de biopharmaceuticos, trabalhando em campanhas inovadoras e impactantes nas áreas terapêuticas chave.

Salarial: R$ 8.000,00 - R$ 12.000,00



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