Chief Growth Strategist
4 semanas atrás
The role of Chief Growth Strategist at Canonical, a company that has provided developers with open source solutions since 2004, is to drive commercial outcomes and grow the addressable market through digital marketing campaigns, lifecycle management, events, partnerships, and community development. Our team is interested in technology adoption patterns, data privacy, and the use of open source in marketing.
Job Summary:
We're looking for a Chief Growth Strategist to lead our growth engineering team, responsible for driving the best commercial results through data and technology. This includes designing, implementing, and operating our marketing technology stack, a dozen martech applications, from commercial solutions like Marketo and Google Analytics to open source tools such as Superset and WordPress.
Key Responsibilities:
- Lead the growth engineering team, comprising data analysts, performance marketers, lifecycle marketers, and marketing automation specialists
- Design, implement, and operate Canonical's marketing technology stack
- Own reporting and analytics throughout the customer lifecycle, including ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention
- Develop and track OKRs and conversion rates across the marketing and revenue funnels
- Optimize lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales
- Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition
- Drive Return On Ad Spend optimization through attribution methodologies, advanced targeting, and channel exploration
- Ensure marketing data cleanliness and completeness through data governance policies and management practices
- Champion an experimentation culture by supporting business processes, tooling (A/B tests, MAB), and expertise
- Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems
About You:
You will be passionate about technology, technology marketing, and the use of technology in marketing. You will prefer to work in an environment that emphasizes ownership, collaboration, learning, curiosity, and a drive to continually improve oneself/the team/the organization. You will love problem-solving, getting hands-on, experimenting, measuring, and using automation to make daily life easier.
Location:
This role can be based in the Europe, Middle East, and Africa time zones, with most of our company working from home.
Compensation:
We offer a competitive salary of $120,000 per year, commensurate with experience, along with a comprehensive benefits package.
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