Digital Marketing Strategist for Women's Health

Há 7 dias

Lisboa, Lisboa, Portugal Buscojobs Portugal Tempo inteiro
Unlock Your Potential as a Digital Marketing Strategist

Are you passionate about driving growth and transforming women's lives? We're looking for an analytical and creative individual to join our team as a Growth Marketing Associate.

About the Role:

  • Develop and execute high-impact marketing campaigns across channels to drive member enrollments for Bloom.
  • Execute enrollment testing strategy to improve enrollment conversion rate across channels and measure performance of tests to identify areas of improvement and iterate.
  • Analyze performance of key marketing channels and campaigns, including website/landing pages, email, direct mail, and webinars, to monitor trends and identify conversion opportunities.
  • Report weekly on Key Performance Indicators for marketing campaigns and channels.
  • Support execution for member engagement and activation campaigns to increase program starts, completion, and clinical outcomes.
  • Collaborate cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical, and Operations teams.

About You:

  • 2+ years of hands-on growth marketing experience with a focus on email customer acquisition in a B2C or B2B2C high-growth start-up environment (preferably early-stage) or consulting/agency experience.
  • Excellent English language skills and willingness to work a later schedule to support teammates in the US.
  • Deep expertise in analytical tools, including Looker and Google Sheets. Mixpanel experience is a plus.
  • Strategic mindset combined with the ability to execute effectively and accurately, along with a positive and can-do attitude.
  • Creative and analytical thinker who constantly uses data to identify new high-impact opportunities to test and drive Bloom enrollments.
  • Data-driven individual with a strong knack for leveraging insights to inform and optimize campaigns.
  • Knowledge of email acquisition and digital marketing best practices.
  • Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs.
  • Extremely proactive and adaptable to a fluid environment.
  • Strong written and verbal communication skills and the ability to work effectively with cross-functional teams.
  • Track record of producing a high volume of marketing campaigns and thriving in a fast-moving high-growth environment.
  • Deep passion for solving problems and improving women's health.

Benefits:

  • Competitive Salary: $80,000 - $110,000 per annum, depending on experience.
  • Comprehensive Health Insurance: Medical, dental, and vision coverage for you and your family.
  • Equity Shares: Opportunity to own a stake in our company and share in its growth.
  • Discretionary PTO Plan: Flexible paid time off to recharge and pursue your interests.
  • Parental Leave: Generous parental leave policy to support your family's needs.
  • 401(k): Retirement savings plan to secure your financial future.
  • Flexible Working Hours: Remote-first company with flexible working hours to suit your lifestyle.
  • Paid Company Holidays: Celebrate important dates with us and enjoy quality time with your loved ones.
  • Free Digital Therapist: Access to professional mental health resources to support your well-being.

Location: Based in Portugal or Mexico City.

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