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Product Marketing Strategist

2 meses atrás

Porto, Porto, Portugal Hexa People Tempo inteiro
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Hexa People. As a key member of our marketing team, you will play a critical role in developing and executing go-to-market strategies for new features, releases, and updates across our products.

Key Responsibilities
  • Develop and execute product positioning and messaging that resonates with target markets.
  • Lead product launches and collaborate with sales and marketing teams for successful execution of go-to-market strategies.
  • Conduct comprehensive market research to understand customer needs and industry trends.
  • Monitor competitors to inform product strategy.
  • Work closely with cross-functional teams to ensure alignment on product vision, messaging, and go-to-market plans.
  • Enable sales teams with training, collateral, and product insights for seamless execution of product launches and campaigns.
  • Define and track KPIs to measure product success.
  • Utilize customer feedback and data insights to drive continuous product improvements.
Requirements
  • 3-5+ years of experience in product marketing, ideally within SaaS, cloud computing, or IT management industries.
  • At least 2 years of hands-on experience developing SaaS products.
  • Experience in creating impactful marketing materials, such as white papers, case studies, blog posts, and videos.
  • Ability to develop tools and resources for sales teams, including battle cards, pricing and packaging strategies, and product demos.
  • Exceptional written and verbal communication skills.
  • Data-driven mindset.
  • Problem-solving and agility.
What We Offer
  • A hybrid working model (remote + office).
  • Flexible working hours to promote work-life balance.
  • An onboarding program to guide you through all the company's departments.
  • Several amenities and perks that foster a positive work environment.
  • A unique office space in the historical center of Porto.
  • The advantages of a large corporation with the friendly, informal culture of a smaller company.
  • A commitment to your development, with a career plan and regular feedback.
  • Health insurance to support your well-being.