Marketing Strategy Manager
Há 4 dias
At NEAR, we're revolutionizing the way people interact with their health and wellness goals. As our Senior Lifecycle Marketing Manager, you'll spearhead initiatives to onboard, engage, re-activate, and connect users within our platform.
You will design and execute data-driven lifecycle marketing campaigns that enhance the user journey. The right person for this role demands a tech-savvy individual proficient in CRM marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.
Key Responsibilities- Strategy & Planning: Contribute to the development and refinement of our CRM strategy, focusing on increasing activation, engagement, and retention while preventing churn.
- Campaign Management: Plan, execute, and optimize one-off and recurring campaigns, including copywriting, design briefing, implementation, and performance reporting.
- Lifecycle Optimization: Map and improve the lifecycle journey, enhancing triggers, targeting, and content for different user segments.
- Automation & Workflows: Design and implement automated workflows and triggers to elevate the customer experience using a data-driven approach.
- Cross-functional Collaboration: Partner with data analysts to test, learn, and iterate on campaigns, and work with product managers to launch features that drive KPIs.
- Segmentation & Personalization: Identify opportunities to segment audiences and personalize content based on user behaviors and preferences.
- Performance Monitoring: Continuously refine and automate email, push notifications, and IAM communication to ensure timely, relevant, and engaging messaging.
We're looking for someone with over 3 years of CRM, retention, or email marketing experience, ideally in B2C companies. Proficiency in CRM platforms like Braze, Hubspot, Iterable, or MoEngage, and adeptness at creating workflows and troubleshooting automation are essential.
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