Marketing Strategy Lead
Há 6 dias
**Company Overview**
Beiersdorf is a leading company in the skin and body care industry, with a rich history of 140 years. Our commitment goes beyond caring for skin, as we take responsibility for our consumers, employees, environment, and society.
We live an inclusive culture of respect and trust, aligned with our values - CARE, COURAGE, SIMPLICITY, and TRUST. We value diversity and offer equal opportunities for all.
- Define marketing strategy for both pharmacy and mass market channels
- Develop master artworks for products, adapting international versions to local ones
- Develop marketing campaigns in cooperation with POS, promotions, and digital
- P&L analysis and control marketing budget
- Lead sales forecast: make net sales projection for each SKU
- Build-up customer plans aligned with sales channel strategy
- Evaluate competitors and market trends
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, Pharmacy, or Medical Sciences
- Pharmacy background is valued
- Professional experience in marketing or SCM (preferential)
- Solid MS-Office and Outlook knowledge (Excel and PowerPoint)
- Fluent in English
- Proactive, flexible, and strong leadership skills
- Cooperative and analytical thinking
- Agile profile with creative problem-solving skills
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