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Acquisition and Growth Manager
1 semana atrás
Job Description:
VanillaHR is on the hunt for a highly skilled Marketing Manager to spearhead our acquisition marketing efforts. As a key member of our team, you will be responsible for developing and executing targeted marketing strategies to drive growth and profitability.
Key Responsibilities:
- Develop and Implement Acquisition Strategies: Design and execute targeted marketing strategies across various channels to achieve funnel objectives.
- Lead Journey Management: Monitor the lead journey from acquisition to conversion by the sales team.
- Multi-Channel Campaign Execution: Deploy lead generation campaigns via online channels, including SEO, SEA, retargeting, emailing, and display advertising.
- Content Creation and Distribution: Design and distribute impactful marketing content to increase visibility and generate traffic to the site.
- Lead Nurturing: Ensure lead nurturing until conversion, using tools like Account Engagement to test, measure, and analyze performance.
Requirements:
- At least 3 years of experience in digital marketing or growth hacking, acquired in BtoB, ideally in a SaaS environment.
- Proven expertise in digital acquisition (SEA, SMO, social media).
- Business vision essential.
- Mastery of web Analytics tools and CRM.
- Writing skills and graphic sensitivity.
- Comfortable with digital tools and autonomous in implementing and optimizing online campaigns.
- Fluent English.
- Curious, proactive, and autonomous.
