Strategic Social Media Lead
3 semanas atrás
About the Role
VML South Africa is seeking a highly skilled and experienced Social Media Lead to join our team. As a key member of our social media team, you will be responsible for developing and executing social media strategies that drive business results.
Key Responsibilities
- Develop and oversee the creation of social media strategies, social playbooks, activations, and campaign ideas.
- Direct and synthesize research, social listening, and other data to guide a brand's strategic decisions.
- Partner with creative, strategy, data, and media teams to define and achieve a brand's social marketing goals.
- Supervise and guide content development to ensure content fosters community and brand love, while also supporting lead generation and product adoption.
- Plan, execute, and oversee social media campaigns, including user-generated content, influencer programs, and real-time activations.
- Identify and surface insights from community behaviors, mentions, and 1:1 interactions relevant to the brand.
Requirements
- 8+ years of social marketing experience.
- Advanced understanding of social platforms, audiences, and behaviors, and the ability to make sound decisions based on that knowledge.
- Ability to apply knowledge of social media to effectively solve a wide variety of client challenges.
- Strong communication and presentation skills in a wide variety of formats and settings.
- Ability to collaborate effectively across organizations, departments, teams, and individuals.
About VML South Africa
VML South Africa is a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With a global family of over 30,000 employees across 150+ offices in 64 markets, we value connection, belonging, and the power of differences.
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