CRM Operations Specialist
Há 6 dias
Role Overview
As a CRM Operations Specialist at Kaizen Gaming Group, you will be responsible for developing and executing retention marketing strategies across our online Sportsbook & Casino products. This role requires close collaboration with the HeadQuarters CRM team, Commercial Teams & Local CRM Managers to ensure seamless execution of CRM operations.
Key Responsibilities
- Execute CRM strategies to engage & retain our customer base, utilizing best practices to ensure communications delivery status across all available channels;
- Create and check the offers mechanisms in our internal tools;
- Ensure communications (e.g. newsletters, emails, etc) layout, design and content are optimized for best results in all CRM campaigns;
- Compile and distribute up-to-date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs;
- Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;
- Execute and fulfill various promotions and offers end-to-end, in an efficient manner;
- Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget;
- Work cross-functionally with various groups, including but not limited to CRM Team;
- Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
- Ensure that content is published on time and is of a consistently high standard;
- Conduct review and analysis of all CRM activities to ensure optimal results;
- Coordinate CRM campaign communication with other departments and teams.
Requirements
- University degree, preferably in the areas of Business Administration, Marketing;
- Proven CRM experience, particularly with online marketing & automated CRM practices;
- Experience in creating and implementing CRM campaigns across different channels of communication;
- Online gaming knowledge will be highly appreciated;
- HTML knowledge will be considered a plus;
- Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic, Salesforce, Marketo, Exact Target or Optimove);
- Good problem-solving abilities and excellent communication;
- Great interpersonal skills as a team player;
- Strong analytical & numerical skills, attention to detail;
- Fluency in verbal and written communication in English;
- Portuguese language is mandatory (written and spoken).
What We Offer
- Competitive pay and bonus scheme;
- Private health insurance for you and your family;
- Monthly meal allowance;
- Commuting allowance;
- Developmental 360° feedback framework;
- Unlimited access to Udemy & continuous training.
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