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Senior Digital Marketing Strategist

1 semana atrás

Porto, Porto, Portugal Transformify Tempo inteiro
Job Description

We are seeking an experienced Senior Paid Search Marketing Expert to join our team at Transformify, a rapidly growing company with ambitious plans for the future.

The ideal candidate will have a strong background in managing paid search campaigns for B2B brands and a proven track record of impacting revenue through acquisition.

About the Role

This is a key role that requires a high level of expertise in Google Ads suite, including Google Analytics, Google Tag Manager, GA Editor, BingAds, LinkedinAds, retargeting ads - AdRoll, Quora. The successful candidate will be responsible for leading all aspects of our product campaigns, paid landing page tests, A/B copy tests, and day-to-day operations of our paid search campaign management.

The responsibilities of this role include:

  • Test and iterate on campaign structures, bidding algorithms, keyword bidding, and other impact-driven variables for continuous growth.
  • Collaborate with senior management and sales to ensure top-performing Paid Search efforts.
  • Act as the point of contact from the paid search team for the product and sales teams.
  • Work closely with the Product team to cover product offerings across relevant keywords and ad copy.
  • Manage daily platform management and monitor search performance to identify key trends for optimization.
  • Coordinate with the copywriting team to construct high-quality ad copy that converts.
  • Work cross-functionally with various teams to optimize search campaigns for success.

In return for your expertise, you will enjoy competitive pay tailored to your role, access to a coworking space, a hybrid work model, and flexible working hours.