Senior Digital Insight Analyst
Há 5 dias
Job Description:
The Senior Digital Insight Analyst will play a crucial role in driving business growth by providing actionable insights and recommendations to clients. As a key member of the Customer Insight and Activation team, you will work on multiple projects with leading brands and retailers, analysing digital behaviour to inform business strategies.
Key Responsibilities:
- Create measurement plans that identify customer behaviour to be tracked
- Establish detailed reporting and visualisations to help clients understand digital channel performance
- Analyse visitor behaviour across various digital properties using measurement tools
- Develop insight reports covering key findings and recommendations
- Present findings to senior-level client audiences and provide training sessions
- Collaborate with internal teams to inform website and app creation
About You:
- Extensive experience as an analyst providing insight, preferably in ecommerce
- Advanced knowledge of analytics tools and techniques
- Numerically adept in Excel for data analysis
- Previous experience supporting junior team members
- High proficiency in Microsoft Word and PowerPoint
- Effective time and project management, with multitasking abilities
- Proven track record of delivering large insight projects for leading B2B and B2C organisations
What We Offer:
- A competitive salary of R1 200 000 per annum, reflecting your skills and experience
- Ongoing career development and opportunities to grow your skills
- A dynamic and supportive work environment, prioritising your well-being and success
- Flexible hybrid working arrangements, allowing you to balance work and life
- A comprehensive benefits package, including medical and dental insurance, meal cards, and more
About Vml South Africa:
We are a leading agency empowering our clients to make a difference through innovative marketing solutions. Our team is passionate about delivering exceptional results and creating meaningful connections between brands and their audiences.
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